Kidfresh

Kidfresh packaging and logo.

Kidfresh is a brand that offers processed food specifically designed for children. It is available at various retailers, including Whole Foods, Kroger, Safeway, Target, and ShopRite.[1]

History

Kidfresh was founded in 2007 and initially introduced its concept through a Kidfresh store in New York City. The store offered food specifically targeted towards children, including meals prepared in their own kitchen, known as the "kidchen."[2] The Kidfresh store gained media attention, appearing in news segments by ABC News,[3] CBS News,[4] NBC News,[5] and France2.[6] In 2009, Kidfresh began selling their prepared meals in retail stores.[7]

Products

Kidfresh meals are promoted as being made with natural ingredients[vague] and are free from artificial colors, flavors, and preservatives. They claim to include a serving of vegetables and offer a rich nutrient content. The company also asserts that their products are low[vague] in sodium, fat, and saturated fats, have 0 grams of trans fat, and contain fewer than 400 calories.[citation needed]

Some Kidfresh frozen meals are: Totally Twisted Pasta + Meatballs, Rainbow Rice + Chicken, Easy Cheesy Ravioli, Spaghetti Loops Bolognese, Muy Cheesy Quesadillas, and Wagon Wheels Mac + Cheese.

References

  1. ^ Roberts, Nina. "French Entrepreneurs In U.S. Aim To Revolutionize Healthy Frozen Kids' Meals And Overthrow Junk Food Kings". Forbes. Retrieved 1 June 2024.
  2. ^ Shares Tips To Make School Lunches More Fun For Kids NY1 News, August 27th, 2007[dead link‍]
  3. ^ Eyewitness News, Lauren Glassberg ABC News, March 9, 2007
  4. ^ Family First CBS News, January 31, 2007
  5. ^ Healthy Eating segment NBC4 New York, February 13, 2007
  6. ^ Service Minimum France 2 Prime Time, Retrieved on March 11th, 2011
  7. ^ Healthy meals for kids, now in the frozen aisle Archived 2011-02-02 at the Wayback Machine Springwise.com, September 28, 2010