In 2011, the FCC awarded a construction permit for the station, with the call sign of K17KH-D. The current KSWL-LD calls were adopted on February 10, 2017. Five days later, the station went on the air as the Lake Charles area's CBS affiliate.[2]
KSWL-LD is the area's first CBS affiliate since the shutdown of its original CBS affiliate, KTAG-TV (UHF channel 25), in August 1961.[3] Between that time, KLFY-TV in Lafayette served as the default CBS affiliate via cable for Southwestern Louisiana, while Beaumont affiliate KFDM was carried by a few cable providers in some areas of the market. Between KSWL-LD's sign-on as part of CBS, sister station KWWE-LD's sign on as a MyNetworkTV affiliate, and Fox affiliate KVHP launching ABC programming on its DT2 subchannel, the year 2017 marks the first time that the Lake Charles area has received over-the-air service from every major television network, having previously relied on cable television to supply network affiliates from Lafayette and Beaumont for CBS, ABC, MyNetworkTV, and until 2009, The CW.[4][5]
News operation
The station is unusual among CBS affiliates in that it carries no local news. However, it airs local weather inserts during CBS Mornings as well as a five-minute weathercast at the conclusion of CBS' prime time programming. KSWL also produces and airs two sports programs focused on Southwest Louisiana-area sports: Sound Off, which is a call-in show about secondary and postsecondary sports, and Poke Nation, covering sports at McNeese State University.