KKRC-FM

See also: KKRC
KKRC-FM
Broadcast areaSioux Falls, South Dakota
Frequency97.3 MHz
Branding97.3 KKRC
Programming
FormatClassic hits
AffiliationsCompass Media Networks
United Stations Radio Networks
Westwood One
Ownership
Owner
KXRB-FM, KIKN-FM, KKLS-FM, KSOO, KSOO-FM, KXRB, KYBB
History
First air date
1971 (1971) (as KSOO-FM)
Former call signs
KSOO-FM (1968–1973)
KPAT (1973–1994)
KMXC (1994–2020)
Call sign meaning
Former call letters of 93.5 FM in the 1980s
Technical information[1]
Licensing authority
FCC
Facility ID64711
ClassC1
ERP100,000 watts
HAAT259.7 meters (852 ft)
Links
Public license information
WebcastListen Live
Website973kkrc.com

KKRC-FM (97.3 MHz, "97.3 KKRC") is a radio station broadcasting a classic hits format, and serves the Sioux Falls, South Dakota area. The station is currently owned by Townsquare Media.

Its studios are located on Tennis Lane in Sioux Falls, while its transmitter is located near Humboldt.

History

The station signed on as KSOO-FM in 1971. In 1973, KSOO-FM changed call letters to KPAT. For many years, it was Sioux Falls' dominant Top 40/CHR station.

On August 21, 1993, at 6 p.m., KPAT began stunting with a computerized countdown. At noon on August 23, KPAT flipped to country as "Kat Country".[2] On November 22, 1994, at 5 p.m., KPAT flipped to a hot adult contemporary format as KMXC, "Mix 97.3".[3]

The station debuted its current format and callsign on August 31, 2020, after stunting the weekend prior with a loop of "Back in Time" by Huey Lewis and the News. The first song on KKRC-FM was "Let's Go Crazy" by Prince.[4]

References

  1. ^ "Facility Technical Data for KKRC-FM". Licensing and Management System. Federal Communications Commission.
  2. ^ Ann Grauvgol, "KPAT joins country wave with format change," The Argus-Leader, August 24, 1993.
  3. ^ Ann Grauvgol, "Radio station switches from country to rock," The Argus-Leader, November 22, 1994.
  4. ^ Venta, Lance (August 31, 2020). "Townsquare Goes Back In Time In Sioux Falls". RadioInsight. Retrieved September 15, 2020.

43°43′44″N 97°05′10″W / 43.729°N 97.086°W / 43.729; -97.086


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