Joelle made her first media appearances at 13, campaigning about bullying awareness on ABC News in the US and on national UK television. Her television appearances followed extensive press coverage of a homemade music video, "Big in LA", that Joelle had uploaded to YouTube.[18] "Big in LA" was nominated for a Golden Trellick Award at the 2013 Portobello Film Festival in London and won the Best Music Video award at the 9th annual LA Femme International Film Festival in Los Angeles.[19][20]
In her teens, Joelle gained experience in journalism, hosting video interviews for national and independent media outlets, with personalities such as Dave Filoni,[21]Mark Hamill and Andy Serkis.[22][23] In 2017, Joelle videoed herself in front of a series of T-shirts hanging in the color sequence of a rainbow while singing a live performance of "True Colors". The video was posted on Facebook and went viral, receiving over four million views.[24][17]
Acting career
In 2019, Joelle directed and performed in her first short film, Cover Up, featuring original sound recordings co-created with Oscar-nominated songwriter Diane Warren,[25] who wrote the lyrics and music.[26]
On May 13, 2023, it was announced that Joelle would be appearing in seasons 2 and 3 of American high fantasy television series The Wheel of Time.[35][36]
Alopecia awareness campaigning
Joelle was diagnosed with alopecia universalis at the age of 8[37] and is an ambassador for the UK charity Alopecia UK.[38][39] Joelle stated in a BBC broadcast in 2017 that she does not think she would be the person she is today if not for alopecia, and that she is happy.[40]
In an Evening Standard article in 2022, Joelle described how she has experienced being judged in the entertainment industry, where alopecia has historically been viewed negatively. Joelle commented that she feels this is changing. The article headlined with an image illustrating Joelle in one half of the picture with hair and in the other half without.[28] The picture is an uncropped version of an alopecia awareness campaign poster made public online by Joelle in 2018, which originally contained the text, "I see the same person on each side, do you?"[41]
^"Joelle". Alopecia UK, United Kingdom. 2018. Retrieved 3 February 2023.
^"Alopecia UK". NHS 111 Wales. 2022. Archived from the original on 15 October 2022. Retrieved 21 July 2022.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
^"Skin Deep". Facebook. British Broadcasting Corporation, United Kingdom. 11 May 2017. Retrieved 21 July 2022.