Jagdish Chand Anand better known as J.C. Anand (1922 – 17 May 1977) was a Pakistani film producer and distributor.[1][2] One of the largest distributors within the country, he founded Eveready Pictures in Karachi.[3]
His son, Satish Chand Anand, after graduating from London School of Economics in 1971 continues to make films in Pakistan under their home banner Eveready Pictures.[3][5][6] Satish Chand has 3 daughters. The middle daughter is in medical profession. Eldest daughter Tania based in UK and youngest Neha based in Dubai, both are in infotainment business.[6]
Career
Soon after independence in 1947, Anand founded Eveready Pictures to produce and distribute films.[7] Pakistan's pioneer film producer Agha G. A. Gul was his colleague and a friend.[3] Film producer J. C. Anand played a key role in inviting Indian film maker Roop K. Shorey and his then popular actress wife Meena Shorey to Pakistan to make Miss 56 (1956 film).[8] Meena Shorey was born in Raiwind, Punjab near Lahore and had become famously known as the Larra Lappa girl after the success of Indian film Ek Thi Ladki (1949).[9]
Death
J.C. Anand died on 17 May 1977 in Karachi, Pakistan.[1]