Hard Yakka

Hard Yakka
IndustryWorkwear
Founded1985; 40 years ago (1985)
Headquarters
Melbourne, Australia
ProductsShoes, apparel
Websitewww.hardyakka.com.au

Hard Yakka is an Australian clothing company. It was founded in 1935 in Brunswick, Victoria as D. K. Laidlaw & Sons Pty Ltd but later adopted the brand name Hard Yakka, Yakka being Australian slang for work.

The company is one of the largest suppliers of work wear in the southern hemisphere, providing a large range of products. Since its inception, the company has expanded its work wear ranges to include Foundations, Legends, Koolgear, Protect FR and 3056: Born in Brunswick. The company also supplies a range of accessories and safety footwear.

In 2007, Hard Yakka was acquired by Pacific Brands then, in 2014, it was acquired by Wesfarmers as part of its Workwear Group along with KingGee and Stubbies workwear.[1] Hard Yakka was the outfitter of the 2006 Melbourne Commonwealth Games and the 2018 Gold Coast Commonwealth Games.[2]

Etymology of name

"(Hard) yakka" is Australian slang for work, especially strenuous labour, recorded as early as the 1840s,[3] with examples in print from 1888[4] and 1892.[5] It is derived from the Yagara language of southern Queensland (yaga "work").[3] The name was adopted by the company to promote its Australian image and its industrial-wear products.[6]

References

  1. ^ "Pacific Brands passes Hard Yakka to Wesfarmers after heavy loss". Australian Broadcasting Corporation. 26 August 2014.
  2. ^ "Hard Yakka is an Official Supporter of the Gold Coast 2018 Commonwealth Games". 2 February 2017.
  3. ^ a b "Meanings and origins of Australian words and idioms". Australian National University. Retrieved 26 July 2023.
  4. ^ "Oxford English Dictionary". www.oed.com. Retrieved 26 July 2023.
  5. ^ The Bulletin, 19 November 1892
  6. ^ Cecile Trioli (2000). Australian Dictionary of Biography. National Centre of Biography, Australian National University.