Hallow (app)

For other uses, see Hallow (disambiguation).
Hallow
Company typePrivate
IndustryMeditation
FoundedDecember 2018; 6 years ago (December 2018)
FoundersAlex Jones
Erich Kerekes
Alessandro DiSanto
Headquarters
Chicago, Illinois
,
U.S.
Key people
Alex Jones (CEO)
Websitehallow.com

Hallow is an American Catholic meditation and prayer app owned by Hallow, Inc.[1][2]

The Hallow app provides audio-guided Bible stories, prayers, meditations, sleep, and Christian music.[1][3] Other features include community challenges and daily prayers such as the Catholic practice of Lectio Divina, curated music, praylists, and options to set prayer routines.[4]

Hallow is based in Chicago, Illinois in the United States.[5][6] Alex Jones is the chief executive officer (CEO) of the company.[7]

History

Hallow was founded by Alex Jones, Erich Kerekes, and Alessandro DiSanto in December 2018.[8][9] Alex Jones, who grew up as a Catholic, lost his faith as a teenager.[5][4] With the use of meditation, Jones chose to revert to Catholicism and made the decision to create a platform to assist others in a similar situation.[1][4]

In January 2022, the app was launched in the Spanish language.[10]

As of February 2022, the app has been downloaded more than two million times.[7] Hallow's subscription is available in two tiers: monthly and yearly.[4][9] Since then actor Jonathan Roumie, who portrayed Jesus in The Chosen, has appeared in ads for the app.[11]

In April 2022, Hallow announced a partnership with American actor Mark Wahlberg.[12]

In June 2022, Hallow started the I am Here Eucharist campaign in partnership with the Roman Catholic Archdiocese of Detroit.[13][14]

Popularity

In February 2024, Hallow reached the No. 1 spot in Apple's App Store, ahead of ChatGPT, Google and others.[15]

References

  1. ^ a b c Taylor, Isaac (December 21, 2021). "Religion Apps Attract Wave of Venture Investment". Wall Street Journal – via www.wsj.com.
  2. ^ "A Catholic app raised $52 million. But praying with your smartphone has its limits". America Magazine. November 24, 2021.
  3. ^ "Ignatian Spiritual Exercises on the Hallow app are facilitating encounters with God". Aleteia — Catholic Spirituality, Lifestyle, World News, and Culture. June 3, 2022.
  4. ^ a b c d Tribune, Erica Pearson Star (20 March 2022). "Worship apps prompt Minnesotans to pray every day". Star Tribune.
  5. ^ a b "Catholic prayer app, Hallow, gets $40 million in funding". Fortune.
  6. ^ "Chicago company behind Catholic prayer app raises $12 million". Crain's Chicago Business. April 16, 2021.
  7. ^ a b "Virtual worship gives organised religion a boost". Financial Times. February 21, 2022.
  8. ^ "Hallow Meditation App is All Catholic". NCR. 2 January 2019.
  9. ^ a b Sadowski, Dennis (June 24, 2022). "Small Screen Faith. Prayer apps galore".
  10. ^ "Crux". Cruxnow.com. 23 January 2022. Retrieved 2022-08-05.
  11. ^ "Hallow teams with 'The Chosen' cast for Advent prayer challenge". Aleteia — Catholic Spirituality, Lifestyle, World News, and Culture. 2022-11-28. Retrieved 2024-01-31.
  12. ^ Breck Dumas. Catholic App Hallow and Mark Wahlberg Launch Partnership Fox Business News April 13, 2022.
  13. ^ "Hallow app, Archdiocese launch 'I AM HERE' Eucharist campaign". Catholic News Agency.
  14. ^ Capizzi, Anna (June 16, 2022). "Detroit Archdiocese, Hallow app launch campaign to share power of Eucharist". Archived from the original on June 16, 2022.
  15. ^ Dumas, Breck (2024-02-15). "Prayer app Hallow takes top spot on Apple App Store". FOXBusiness. Retrieved 2024-03-10.