Gustav Zumsteg
Gustav Zumsteg (11 October 1915 – 17 June 2005) was a Swiss art collector, silk merchant and restaurateur. He was the owner of the restaurant Kronenhalle in Zürich.[1] Early lifeGustav Zumsteg was born in Zürich to Hulda Zumsteg, owner of the Kronenhalle restaurant.[2] He had an older sister, Hedi. His father died when Gustav was eight weeks old. Professional lifeSilk trading house Ludwig Abraham & CoIn 1931 he joined as an apprentice at the silk trading house Ludwig Abraham & Co - a business founded in 1863 under the name Königsberger, Rüdenberg & Co.[3] in Krefeld, Germany,[4] and that moved to Zürich where Jakob Abraham became a partner in 1878.[3] From 1936, Zumsteg lived in Paris, where he met the artists and couturiers personally. He also managed Abraham's Paris subsidiary from 1941 on, became the chief designer and in 1943 a partner in the company.[5][6] In 1957 he met Yves Saint Laurent, whose collections were henceforth influenced by Zumsteg's designs and Abraham's fabrics.[2] In 1968, after the resignation of Ludwig Abraham, Zumsteg became the sole proprietor and director of the silk company.[4] He mainly focused on textiles for haute couture and began Abraham's collaboration with well known Parisian fashion houses[7] — not just with Cristóbal Balenciaga[8] but also Christian Dior, Hubert de Givenchy, Coco Chanel, and Emanuel Ungaro.[4] Abraham's Ltd will become one of the major suppliers of fabrics to the house of Saint Laurent.[9] However, the company itself did not manufacture the silk fabrics.[10] The production was outsourced to manufactories in France and Italy who implemented the work of Paris and Lyon based design teams led by Zumsteg.[11] From 1970s on, the market for Haute Couture has gradually vanished due to the global end-of-an-era changes with cheaper silk prints from Asia and the rising mass market with easier to care for fabrics that did not need tailoring.[10] With the design of prints for the high end of the ready-to-wear market, Zumsteg adjusted the business to the new situation.[12] By the 1990s, the silk company was operating at a loss, even after Zumsteg's injections from his personal fortune.[10] After the 40-year collaboration with Abraham's longest client Yves Saint Laurent[4] came to an end in 1995[12] and no successor to Zumsteg was found, Abraham's Ltd. ceased operations in 2002.[4] Restaurant "Kronenhalle" and art collectingAfter the death of his mother, Hulda Zumsteg, in 1957, he took over the management of the restaurant Kronenhalle.[13] As an art collector until his death in 2005, he ensured that guests could dine in his Zürich restaurant surrounded by the works of world-famous artists -among others Joan Miró, Marc Chagall, Pierre Bonnard, Georges Braque, Alberto Giacometti and Jean Tinguely.[1][14] His private collection was auctioned in Zurich in 2006.[15][16] References
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