Guancha.cn mainly publishes online news content in Chinese. Its homepage format consists of a headline news, followed by a "left column" consisting of op-eds, a "central column" consisting of news, and a "right column", consisting of user generated content. Its content is mainly focused on international news and affairs, with an additional focus on economic issues. The website's reader demographics is "predominantly young people".[8]
Guancha also publishes content in other formats, such as video. Guancha's official account has 7.46 million fans on the video sharing website Bilibili, frequented mainly by young people, as of September 2023.[9] It also has a number of other affiliated video accounts, some associated with individual content producers.
The website's motto is stated as "Chinese heart, global perspective; understand the world from here; independent and responsible".[10]
The website describes itself as a "online news and comments aggregator".[10]
History
Guancha.cn was founded in 2012. Before its founding, an online platform known as "Social observer" had been founded by Shanghai Chunqiu Development Strategy Research Institute in 2010; this was described by Doublethink Labs as "Guancha's genesis".[11]
A key event during Guancha's formative period was its coverage of Zhang Weiwei's 2011 debate with Francis Fukuyama, where Zhang Weiwei promoted the "Chinese model" and questioned Western democracy. Zhang Weiwei is also a co-founder of Guancha.[8]
Guancha was originally launched as Social Observer's online arm, but the two became officially disaffiliated in 2014.[citation needed]
In 2020, the website has spoken out against Donald Trump's suspension from Twitter.[13] Donald Trump was described as a "key driver of clicks for Guancha".[8]
In 2021, the website criticized Intel's ban of using components from Xinjiang.[14]
^"When China wants to be feared". The Economist. October 2, 2021. ISSN0013-0613. Retrieved 2023-10-11. Guancha, a nationalist website, created a hashtag mocking the White House statement, inspiring social-media posts that have been read over 300m times.
^Lu, Nanfeng; Wu, Jing (2018). "历史转折中的宏大叙事:"工业党"网络思潮的政治分析" [Grand Narrative at History's Turning Point: A Political Analysis of the Internet Ideology of China's "Industrial Party"]. 东方学刊 [Dongfang Journal] (in Simplified Chinese) (1): 49–60. ISSN2096-5966. Retrieved 13 May 2022.