Grockit

Grockit, Inc.
Company typeEducational Technology
IndustryEducation, Internet
Founded2006
Defunct2016
HeadquartersSan Francisco, CA, USA
Key people
Rochelle Rothstein: CEO.

Grockit was an online social learning game company. Grockit prepared students for the SAT, ACT, GMAT, LSAT and GRE standardized exams.[1] Students took practice tests while collaborating online with other users.[2] Grockit was founded in 2006 by Farbood Nivi,[citation needed] and in 2013 was acquired by Kaplan, Inc.[3] As of September 2016, the company ceased stand-alone operations.[4]

Description

Grockit was a live online multiplayer game providing test prep.[5] It offered interactive play with other people studying for the same test.[6] It worked to integrate elements of artificial intelligence with its services to adapt to students' unique needs.[7]

Grockit was a play on the word Grok which means to understand something intuitively or by empathy.

References

  1. ^ Dana Oshiro (2009-07-05). "6 Great Tools for LSAT, SAT and GMAT Test Prep – ReadWrite". Readwriteweb.com. Archived from the original on 2012-09-18. Retrieved 2013-05-13.
  2. ^ Avila, Joseph De (2009-07-22). "New Web Sites Give Kids an Academic Edge - WSJ.com". Online.wsj.com. Retrieved 2013-05-13.
  3. ^ "Grockit Sells Social Learning Platform To Kaplan, Goes All-In On Learnist, Its "Pinterest For Education"". TechCrunch. 2013-07-31. Retrieved 2014-12-14.
  4. ^ Grockit Test Prep. "Retiring Grockit". Grockit Test Prep. Retrieved 23 October 2017.
  5. ^ "5 Startups to Watch". Fast Company. 2009-09-01. Retrieved 2013-05-13.
  6. ^ "Rock It with Grockit". Testprep.about.com. Archived from the original on 2013-05-15. Retrieved 2013-05-13.
  7. ^ Drake, Bruce. "Smart Technology Breeds Smart Students in Web Test Prep Market". Politicsdaily.com. Retrieved 2013-05-13.


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