The teaser of the song was released on 3 December 2014.[2] The lyrical was released on 3 December 2014.[3] The full video was released on 2 February 2015.[4]
Music video
The music video features Pooja Hegde dancing for the song. The full video song was officially released on 2 February 2015 under Aditya Music label, and gained a lot of views due to its music and picturisation.[4]
Reception
Audience response
Upon the release of the full video version of the song, it gained lots of appreciation for its music. K. S. Chithra, who sung the song received lots of praise for her work.[5]
Critical reviews
123Telugu on reviewing the music of the soundtrack wrote that "A typical ladies number which is filled with festivity all over. Chitra's melodious singing brings a lot of fun to this song which is ably supported by Sirivennela Seetarama Sastry classy lyrics."[6]
IndiaGlitz.com stated that "Mickey completes his album yet again with a traditional song steeped in classical-like music. Gopikamma is sung by Chitra to perfection. Needless to say, Sirivennela's putative lyrical depth comes to the fore yet again, embracing the secular and the divine."[7]
Live performances
K. S. Chithra performed the song at the Swarabhishekam event on 21 January 2018.[8] At the film's audio launch held at Hyderabad on 3 December 2015, Hegde who participated at the event, sang a couple lines from the song while addressing her speech.[9]