Google Marketing Platform
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018.[1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services.[2][3][4] Google Marketing Platform is mainly used by big advertisers to buy ads on the Internet.[5] Google Ads (launched in 2000) and Google Ad Manager (launched in 2010) are not parts of Google Marketing Platform.[2][3][4] The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features. ServicesGoogle Marketing Platform includes the following services:
AccessibilityTo access the tools of the Google Marketing Platform, specialists need to pass appropriate certifications, and companies need to have certified specialists on staff or as contractors.[citation needed] References
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