In the second 1992 Presidential Debate, Ross Perot argued:
We have got to stop sending jobs overseas. It's pretty simple: If you're paying $12, $13, $14 an hour for factory workers and you can move your factory South of the border, pay a dollar an hour for labor, ... have no health care—that's the most expensive single element in making a car— have no environmental controls, no pollution controls and no retirement, and you don't care about anything but making money, there will be a giant sucking sound going south. ... when [Mexico's] jobs come up from a dollar an hour to six dollars an hour, and ours go down to six dollars an hour, and then it's leveled again. But in the meantime, you've wrecked the country with these kinds of deals.[1]
Perot ultimately lost the election, and the winner, Bill Clinton, supported NAFTA, which went into effect on January 1, 1994.
Legacy
The phrase has since come into general use to describe any situation involving loss of jobs, or fear of a loss of jobs, particularly by one nation to a rival. Examples include:
A European Union representative spoke of worrying "about the giant sucking sound from Eastern Europe;"[2]
Thomas Friedman opined that "the Mexicans ... are hearing 'the giant sucking sound' in stereo these days—from China in one ear and India in the other.[3]
Columnist Joe Sharkey used the phrase "That Giant Sucking Sound" to introduce a comment about a 34% slump in employment in the US airline industry.[4]
^Friedman, Thomas L (2004), What's That Sound?, The New York Times, April 1, 2004, editorial section, p. 23
^Sharkey, Joe (June 28, 2005). "That Giant Sucking Sound". The New York Times. p. B8. In a stark reminder of the harsh personal toll of the airline industry's slump, the government released figures showing that employment at the major carriers has fallen 34 percent during the last four years ...