Gaurav Gupta is an avant-garde Indian couturier.[1][2] Gupta's work has been featured in events such Paris Haute Couture Week[3][4][5][6] (on invitation of Fédération de la Haute Couture et de la Mode).[7][8] His work is characterized by his origami style[9] sculptural style patterns with pleating and lifting.[10][11] Gupta is known to use traditional Indian embroidery techniques like zardozi, nakshi and dabka and borrow abstract patterns from nature.[12] He holds the distinction of being the third Indian designer, following Rahul Mishra (who has consistently showcased since 2020) and Vaishali S (in 2021), to present at the couture week.[7][6]
Early life and career
Gupta grew up in New Delhi.[13] and first studied at National Institute of Fashion Technology.[14] He completed his education in 2000 and worked for a brief while[14] and later graduated from Central Saint Martins in 2003.[15][16][17][18] He then worked with Hussein Chalaya.[19][15] His family works in steel and was not involved in art or fashion.[14] He started his label, with his own name in 2005[20][21][4] with his brother as co-director.[13][22] However the label was properly launched only in 2006, since Gupta went to Istanbul to work as an art director in Istanbul for a company.[14]
Gupta's business model consists of both e-tail business and brick-mortar stores in Delhi, Hyderabad, Kolkata[23] and Mumbai.[24][5][25][17] In United States, the business uses multi-designer store Neiman Marcus and online retailer Moda Operandi[22] for retail.[12] He also introduced a fine jewelry collection[23][18] and hosted an art exhibition at the National Gallery of Modern Art in Mumbai.[26] He has recently introduced his home decor label, displayed at Gupta's flagship store in Mehrauli, New Delhi.[27][25]
Indian Express credited him for reviving bridal couture in India.[28] He also collaborated with IBM to create an artificial intelligence-inspired sari-gown using IBM Watson.[29] Lately, a collaborative effort between Gupta and perfumer Jahnvi Lakhota Nandan resulted in the fragrance named ‘Again’.[30] Gupta was included in a British documentary for London Olympics 2012.[31] The journey began when rapper Cardi B chose to wear his cream-toned sculptural dress in the remix video of "No Love" (March 2022).[32]
Cardi B in early February was seen wearing a wavy cobalt blue dress in the Grammys red carpet that was designed by Gupta. The star and creator of the sitcom “Abbott Elementary’, Quinta Brunson, was also seen wearing a Gaurav Gupta design the color of café au lait, while hosting the Billboard Women in Music Awards ceremony.[1]
During her Atlanta performance, Beyoncé wore a distinctive neon green sari, a customary South Asian attire crafted by Gaurav Gupta, which was a part of the Renaissance world tour wardrobe, featuring three distinct looks.[37][22]
In an interview with Vogue Gupta shared his experiences growing up as a gay individual in 1990s India. The conversation explored the challenges he faced in pursuing his passion and how those struggles still shape his work today.[16]
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