Fred van RaaijWillem Frederik (Fred) van Raaij (born 1944) is a Dutch psychologist and professor. He studied psychology and data analysis at the Leiden University and worked at the University of Twente (1970–1972), the Catholic University Tilburg (1972-1976 and 1977–1979) and the University of Illinois (1976–1977). He was then professor at Erasmus University Rotterdam (1979–2000) and Tilburg University (from 2000).[1] His field of study is economic psychology with a specialisation in (marketing) communication, consumer financial behaviour, environmentally friendly consumer behaviour and energy saving in households. He is the founder (1981) and first editor of the Journal of Economic Psychology.[2] He received an honorary doctorate from the Helsinki School of Economics, Finland in 2006.[3] He was chairman of the GVR (Genootschap voor Reclame - Association for Marketing Communication) and board member of the SWOCC (Stichting Wetenschappelijk Onderzoek Commerciële Communicatie - Foundation for Scientific Research on Commercial Communication) at the University of Amsterdam.[1] Most cited articles
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