Frédéric Godart is a French sociologist and researcher who is an Associate Professor of Organizational Behavior at INSEAD in Fontainebleau (France). His work is on the dynamics of creative industries, and fashion and luxury. He is co-editor-in-chief of Poetics: Journal of Empirical Research on Culture, the Media and the Arts. Godart's 2012 book is called Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry.
Godart worked for three years with McKinsey & Company in Belgium.[4] From 2011 to 2019 Godart served as Assistant Professor of Organisational Behaviour at INSEAD, teaching Power & Politics (P&P) and Organisational Behaviour II: Leading Organisations (OB2) in the INSEAD MBA program. Prior to joining INSEAD as a full-time tenure-track Assistant Professor in 2011, he spent two years at INSEAD as a post-doctoral researcher and a teaching fellow.
[5][6]
In 2012, Godart published Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry. In the book, he presents fashion as a social and cultural fact and offers a comprehensive account of the global fashion industry, taking the reader through its economic, social, and political arena.
Godart was a visiting scholar from May 2014 - October 2014 at the University of Southern California's Department of Management and Organization.
In September 2018, Godart moved to HEC Paris as an Associate Professor of Management and Human Resources, where he taught Leading Organizations in the Master in Management (MiM), and Leadership and Strategic Talent Management in the HEC Paris International EMBA. He was the Academic Director of the HEC Luxury Certificate sponsored by Kering.[9] In 2019, he returned to INSEAD as Associate Professor of Organisational Behaviour with tenure.
Godart's main area of research centers on the impact of formal and informal social networks on creativity, as well as the role played by stylistic choices and brand dynamics in the formation of firms and customers’ identities. He has published his research in journals Organization Science, Organization Studies, the Annual Review of Sociology, the Harvard Business Review and Social Forces, and in several edited books.[10] He wrote a book on the structure and culture of the fashion industry, Sociologie de la mode (A Sociology of Fashion), which has been translated into Portuguese and Spanish.[10] He also wrote a book on the intellectual history of fashion, Penser la Mode (Thinking about Fashion).[11] In his research activity, he also addresses the influence of fashion capitals in the fashion industry[12] and leads the non-profit research IFDAQ Global Fashion & Luxury Cities IPX index.[13][14]
In November 2018, Godart joined the Intel-backed[26] and Austrian fashion intelligence firm IFDAQ, for which he serves as the Co-CEO and Head of Industry.[27][28][29]
^Godart, Frédéric C.; Galunic, Charles (2019-01-01). "Explaining the Popularity of Cultural Elements: Networks, Culture, and the Structural Embeddedness of High Fashion Trends". Organization Science. 30 (1): 151–168. doi:10.1287/orsc.2018.1234. ISSN1047-7039. S2CID133604934.
^Rawley, Evan; Godart, Frédéric C.; Shipilov, Andrew (2018). "How and when do conglomerates influence the creativity of their subsidiaries?". Strategic Management Journal. 39 (9): 2417–2438. doi:10.1002/smj.2913. ISSN1097-0266. S2CID169758754.
