Foundrae

Foundrae
Company typePrivate
IndustryJewelry
Founded2015; 10 years ago (2015) in New York City
FounderBeth Bugdaycay
Murat Bugdaycay
HeadquartersNew York,
NY
,
USA
Key people
Beth Bugdaycay, Murat Bugdaycay
ProductsLuxury jewelry, and lifestyle
Websitefoundrae.com

Foundrae is an American luxury jewelry and lifestyle brand founded by Beth Bugdaycay and Murat Bugdaycay. It is headquartered in New York City.

History

Foundrae was founded in New York by Beth Bugdaycay, a jewelry designer, and her husband, Murat Bugdaycay.[1][2] Foundrae was named by combining “Found” and “Rae”, the name of Bugdaycay's grandmother.[3] The company's initial designs were focussed on modern heirlooms that were seen on their collection of clasps, pendants, and chains.[4]

Foundrae debuted with a trunk show at Barneys New York in September 2015 and then proceeded with an official launch at retail spring/summer 2016.[5] In January 2018,[6] Town & Country recognized Beth Bugdaycay of Foundrae with the distinction of “Breakthrough of the Year” at the Annual Jewelry Awards.[7][8] Three months later, Bugdaycay opened the flagship Foundrae store in New York City.[9][10]

In 2019, the writer Chimamanda Ngozi Adiche collaborated with Foundrae on its "Freedom of Expression” medallion, with proceeds to go to PEN America.[11][12]

References

  1. ^ Iredale, Jessica (2015-02-12). "Beth Bugdaycay Returns With Foundrae". WWD. Retrieved 2020-04-19.
  2. ^ Davidson, Annabel (2017-01-20). "Foundrae: fine jewellery with a spiritual side". The Telegraph. ISSN 0307-1235. Retrieved 2020-04-19.
  3. ^ Bernstein, Beth. "Change It Up: Jewelry That Transforms To Create Myriad Looks". Forbes. Retrieved 2020-04-19.
  4. ^ Dukes, Tanya (2019-12-06). "The More (and More) the Merrier". The New York Times. ISSN 0362-4331. Retrieved 2020-04-19.
  5. ^ Bernstein, Beth. "Jewelry Designers Rock Their Own Pieces". Forbes. Retrieved 2020-04-19.
  6. ^ Guadagnino, Kate (2018-03-23). "A Downtown Jewelry Store That Celebrates the Personal". The New York Times. ISSN 0362-4331. Retrieved 2020-04-19.
  7. ^ Bernstein, Beth. "Calming Distractions For The Jewelry Enthusiast". Forbes. Retrieved 2020-04-19.
  8. ^ Bernstein, Beth. "Jewelry Inspired Things To Do, See and Buy In December". Forbes. Retrieved 2020-04-19.
  9. ^ "Foundrae Opens Its First-Ever Store in New York City". JCK. Retrieved 2020-04-19.
  10. ^ Samaha, Barry. "Foundrae Jewelry Starts a New Chapter with Its First Store In New York". Forbes. Retrieved 2020-04-19.
  11. ^ Weir, Keziah. "Chimamanda Ngozi Adichie Believes in Humane Capitalism". Vanity Fair. Retrieved 2020-04-19.
  12. ^ Brara, Noor. "Activist, Author, and Now Jewelry Designer Chimamanda Ngozi Adichie Hosts a Cocktail Party With Foundrae". Vogue. Retrieved 2020-04-19.