Flensburger Brauerei is a brewery located in Flensburg in the Bundesland (federal state) of Schleswig-Holstein, Germany. It is one of the last country-wide operating breweries not being part of a larger brewery group. The company was founded on September 6, 1888, by five citizens of Flensburg. Today it is still mainly held by the founder families Petersen and Dethleffsen.[1]
Production
The building of the Flensburger Brauerei
Before modern refrigeration, the brewery used to chop blocks of ice from frozen lakes in the winter and bring the blocks back to the brewery to keep their underground storage facilities cool in summer. The brewery still operates its water well, which is supplied from an underground vein of very old Ice Age meltwater coming from Scandinavia.
The company has about 120 employees (as of 2008) and is known for running technically advanced, and highly automated production processes.
Products
Bottling plant for swing-top bottles in the Flensburger Brauerei
All Flensburger products are bottled in glass bottles with a traditional flip-top (swing-top) closure. This demands several complicated mechanisms for large-scale production, bottle cleaning and recycling process.
The range of beers and other products includes the following.[2]
Beers
Flensburger Pilsener – North German variation of the pilsener style with 4.8% abv
Flensburger Gold – Another Pilsener (similar to lager style) with 4.8% abv
"Plopp" sound made when opening a swing-top bottle
Local people usual call Flensburger beers a “Flens” when ordering one. The flip-top stopper makes a "plopp" sound when opening, which has become part of the corporate identity.[3]
Since running a marketing campaign emphasizing the stereotype of the stoic, blunt and ironic North German mentality the Flens brand has become a symbol of self-identification for the region.[4]
Being sited next to the campus the annual visit of the brewery has become a traditional event for the process engineering students of Flensburg.[5]
Once being a regional beer with its distribution centered mainly in Schleswig-Holstein, Flensburger became popular all over Germany with the "Werner"-comics by Rötger Feldmann (aka Brösel or Werner Brösel) in the 1980s.
Former US Secretary of State Colin Powell became a fan of Flensburger Pilsener after his German colleague Joschka Fischer gave him a crate of Flens as a gift during one of Powell's official visits to Germany. Fischer would continue to occasionally send Powell crates to the US throughout his tenure in office.[6]
