Felix Manford

Felix Manford
Born
Felix Manford

Ghana
NationalityGhanaian
EducationUniversity of Ghana
OccupationTechnology business executive
EmployerTendo (2021-Present)
Known forDigital commerce

Felix Manford is a Ghanaian business executive. He is the co-founder and CEO of Tendo, a Ghanaian e-commerce company founded in 2021, operates in Africa with a strong base in Ghana and Nigeria.[1] Prior to this, Felix had served at Goldman Sachs UK working in the Global Investment Research division in UK, in 2018.[2]

Biography

Felix was born in Ghana, he grew up and completed his secondary education at Prempeh College in Ghana in 2014. In 2018, Felix obtained a Bachelor of Science in Business Administration from the University of Ghana Business School.[3]

Career

During his studies, in 2016, Felix worked at UK Trade & Investment as a sales assistant in Ghana. In 2017, he was hired as a marketing and research officer at Global Trade Consult, a Ghanaian-based private consultancy firm supporting local and foreign organizations with business interests in Ghana.[4] After graduating in 2018, he completed a one-month internship in global investment research at Goldman Sachs before being hired by the company in its Global Investment Research department. Felix embarked on a successful career at Goldman Sachs UK, working in the Global Investment Research division in London driven by a profound commitment to driving positive change in Africa, Felix returned to Ghana to establish Tendo, where he currently serves as CEO and co-founder.[5][6][7]

Business career

Felix with Primerose Katena founded Tendo in 2021, Tendo started as an influencer marketing platform called Hashfyre. It allowed young social media users to join influencer campaigns for brands and get paid for it.[8] The startup underwent the acceleration program of MEST Africa, in 2021.[9] It has its headquarters in Accra, Ghana and operates in Ghana and Nigeria.[10][11]

In 2021, it participated in Google's Black Founders Fund program.[12] The following year, it also took part in Y Combinator’s winter program before being named (in 2023), by Make Money Media, as one of the 10 most successful African startups.[13][14][15] In 2023, Tendo was shortlisted for MultiChoice's  Accelerator Program to pitch to prospective international investors in Dubai, UAE.[16]

Social impact

In 2023, Felix donated GH¢ 10,000 to his alumnus high school in Ghana, the Prempeh College, in supporting the college's robotics team in the ongoing efforts.[17][18]

References

  1. ^ Quenum, Adoni Conrad. "Ghana: Tendo connects local suppliers with dropshippers". www.wearetech.africa (in French). Retrieved 2024-05-18.
  2. ^ Koba, Melchior. "Le Ghanéen Felix Manford connecte les petites entreprises locales avec des revendeurs indépendants". www.wearetech.africa (in French). Retrieved 2024-05-21.
  3. ^ Johnson, Reymond Awusei (2023-12-22). "Alumnus Felix Manford's generous donation empowers Prempeh College Robotics team". Pulse Ghana. Retrieved 2024-05-16.
  4. ^ "It pays to be an Intern". Global Trade Consult. 2019-07-24. Retrieved 2024-05-16.
  5. ^ Koba, Melchior. "Ghanaian Felix Manford connects small local businesses with independent retailers". www.wearetech.africa (in French). Retrieved 2024-05-18.
  6. ^ FutureList, The (2024-02-19). "Q&A with Felix Manford, CEO of Tendo". The FutureList - Step into the Future. Retrieved 2024-05-16.
  7. ^ Eniola (2023-10-24). "Can improving user experience help Africa's e-commerce industry grow?". TechCabal. Retrieved 2024-05-18.
  8. ^ "Tendo, a Ghanaian e-commerce business launched in Nigeria with major financing". Incubees. Retrieved 2024-05-21.
  9. ^ bsd_admin (2022-07-29). "Building Africa's Largest Social Commerce Platform, Mastercard Foundation Alumnus, Primerose Katena, shares her journey". Mastercard Foundation. Retrieved 2024-05-16.
  10. ^ "Ghanaian e-commerce startup Tendo expands into Nigeria | Africa CEO Voices". Retrieved 2024-05-16.
  11. ^ Foster, micah (2022-02-13). "11 African startups to watch out for in 2022 - MaC VC". macventurecapital.com. Retrieved 2024-05-21.
  12. ^ Africa, Incuabte; Africa, Incubate (2021-10-06). "Meet the Founders selected in the Black Founders Fund Africa by Google | Incubate Africa". Retrieved 2024-05-18.
  13. ^ "Meet the African startups in Y Combinator W22 batch". Bendada.com, modern tech media in SSA. 2022-01-24. Retrieved 2024-05-18.
  14. ^ Jackson, Tom (2022-03-09). "Ghanaian e-commerce startup Tendo launches in Nigeria with heavyweight backing". Disrupt Africa. Retrieved 2024-05-18.
  15. ^ Kene-Okafor, Tage (2022-03-29). "Nigeria has 18 startups in YC W22". TechCrunch. Retrieved 2024-05-18.
  16. ^ "Tendo shortlisted for MultiChoice's Accelerator Program to pitch to prospective international investors in Dubai". The Innovation Spark. 2023-04-16. Retrieved 2024-05-18.
  17. ^ "Prempeh College Robotics team receives GH₵10k from alumnus to encourage STEM education - MyJoyOnline". www.myjoyonline.com. 2023-12-21. Retrieved 2024-05-18.
  18. ^ "Alumnus Felix Manford's generous donation empowers Prempeh College Robotics team". www.pulse.com.gh. Retrieved 2024-05-18.