In 2002, he founded Zarca Interactive (The parent company of SoGoSurvey and K12Insight), a Virginia-based enterprise survey and feedback company.[3] He is the seed investor in DeHaat, an agri-tech company.[4]
Faisal was elected to the University's Faculty Senate Committee and the Student government. He became the technology editor of the campus newspaper, Pipe Dream.[2]
Career
After finishing his undergraduate studies, he started working at American Management Systems as a telecommunication consultant.[6] He moved to India in 2000 and established MouthShut.com as a platform for reviews of products and services.[6][8] MouthShut popularized the concept of advertising on rickshaws for marketing purposes.[9][10]
In 2001 Faisal started the dial-the-CEO program on MouthShut where consumers could directly call the CEO. The program was later adopted by many businesses for interaction between CEOs and customers directly.[11]
In 2011, he beta-launched Dealface.com which connects consumers with local businesses. This was the first website that provided SMS-based coupons.[12][13][14] Later Dealface was integrated with MouthShut.
He was also the official spokesperson to Indian actor Dilip Kumar.[15] His family has a long-standing relationship with Kumar.[16][17] During the last days of actor Faisal released all his health updates to the media.[18][15][19][20] He received a 2006 Manthan Award for Best Youth website.[21] In several interviews in 2015, he stated that he supports net neutrality.[22][23][24] In a 2017 interview, Farooqui stated his preference for shifting India's time zone by 30 minutes.[25]
Farooqui's biographical memoir of Dilip Kumar titled In The Shadow of a Legend: Dilip Kumar was launched on 7 July 2022, the first death anniversary of Dilip Kumar.[26]
Auto Rickshaw Advertising
Faisal is credited with introducing the concept of using auto-rickshaws (also known as rickshaws or tuk-tuk) as a medium for advertising and mass media. He used the back of the hoods of autorickshaws to advertise his startup Mouthshut.com in 2001.[27][28]
Freedom of expression
As an advocate of Freedom of expression on the Internet, Faisal filed a writ petition in the Supreme Court for challenging the Information Technology Rules, 2011.[29] The Supreme Court in its verdict directed striking down the Section 66A and reading down of many other sections of the Information Technology Act of India terming it was unconstitutional.[30][31]
Farooqui, Faisal (2022). Dilip Kumar : In the Shadow of a Legend (A Biography). India: Om Books International. ISBN978-9392834660.
Research papers
Application of market research towards proactive customer relationship management[36]
Controversies
Pune-based Kumar builders sent a legal notice to Faisal and MouthShut.com and demanded Rs.2000 crore damages for fake reviews appearing on MouthShut.com about them.[37][38]
Institute of Management and Technical Studies sent a legal notice to Faisal for fake review post on his website MouthShut about the institute. It alleged that the reviews were intended to bring the institute's reliability down.[39]
IT Act/Section 66A
Faisal was among the lead petitioners who challenged the sections of IT Act section 66 A through a petition in the Supreme Court of India in 2013.[40] In 2015, the court struck down 66A, holding it unconstitutional and diluting many other sections.[41][42][43]
Faisal's firm MouthShut has received 790 takedown notices, 240 legal notices, and 11 court cases against it.[44][1] Hence, Farooqui and Mouthshut.com decided to challenge these notices by petitioning the Supreme Court of India to read down the Intermediary Guidelines Rules 2011.[45][46][40]
In 2014, Beam Fiber, an ISP in Hyderabad and Bangalore blocked access to Mouthshut.com.[47] Farooqui challenged this illegal block and Beam Fiber later unblocked its access with an apology.[48]