Eugene Chan (or Eugene Y. Chan) is a professor of marketing and consumer science at Toronto Metropolitan University.[1] He conducts research on how political ideology affects consumers' decisions and choices.[2] In one of his research papers in the International Journal of Research in Marketing, he reported that conservative or right-leaning consumers were more likely to express greater emotional attachment to brands.[3]
Early life
He received his undergraduate degree from the University of Michigan, master's degree from the University of Chicago, and doctoral degree from the University of Toronto.[4]
Research
Chan has published research on how food packaging can be useful against obesity,[5] and how merely exposure to concepts related to coffee can create a "coffee buzz" even without actual coffee consumption. [6][7][8] He has also published research in how sexual identity influences financial risk-taking, [9] and about how moral beliefs predict stance towards wearing face masks during the COVID-19 pandemic.[10] For his work, he received the 2018 ANZMAC Emerging Researcher Award.[11]
Articles
Chan, E. Y., & Ilicic, J. (2019). "Political ideology and brand attachment". International Journal of Research in Marketing, 36(4), 630-646.
Chan, E. Y., & Faria, A. A. (2022). "Political ideology and climate change-mitigating behaviors: Insights from fixed world beliefs". Global Environmental Change, 72, 102440.
Chan, E. Y., & Palmeira, M. (2021). "Political ideology moderates consumer response to brand crisis apologies for data breaches". Computers in human behavior, 121, 106801.
Chan, E. Y. (2021). "Moral foundations underlying behavioral compliance during the COVID-19 pandemic". Personality and individual differences, 171, 110463.
Awards
Chan was awarded the 2018 ANZMAC Emerging Marketing Researcher Award by the Australia and New Zealand Marketing Academy.[12]
