Although he had remained a popular artist since the release Elvis' Golden Records Volume 3 (1963), placing eight albums in the Top Ten and 17 singles in the Top 40, Presley's sales had cooled off since his heyday.[2] The compilation album Elvis for Everyone (1965) was his first to sell under 300,000 copies, and his last five soundtrack albums had all done progressively worse in the marketplace, units shifted dropping to under 200,000.[4] Singles were no longer reaching the Top 40 automatically, and while his recent single "Big Boss Man" sold 350,000, that fell short of the needed 500,000 to qualify for gold status in US singles sales.[5] Usually a guaranteed seller, this volume sold only 400,000 copies; better than his recent soundtrack albums, but well off the mark set by its three predecessors.[6]Colonel Tom Parker's ignorance of popular music trends and styles and Presley's unwavering loyalty to Parker were ruining Presley's career.
Elvis' Gold Records Volume 4 comprises five Top 40A-sides along with seven b-sides, five of which also made the Top 40. Three songs had not been written expressly for Presley: "Love Letters" came from the 1945 film of the same name; "Witchcraft" had been a 1956 hit record for The Spiders; and "What'd I Say" was the Ray Charles classic from 1959.[7] Three B-sides, "Lonely Man", "A Mess of Blues", and "Just Tell Her Jim Said Hello" were old enough to have been included on Elvis' Golden Records Volume 3, and another b-side, "Ain't That Loving You Baby", came from RCA's furlough session of June 10, 1958, set up to augment their stock of Presley product while their star was in the United States Army.[8]
The first three Gold Records volumes covered two to three years of singles releases, but there was a five-year gap between this and the previous volume. This would be the last of the series issued during Presley's lifetime. Elvis' Gold Records Volume 5, which included singles from 1969 to 1977, was released posthumously in 1984.
By 1968, the practice of releasing LPs in monophonic sound was being discontinued. As a result, RCA Victor issued very few mono copies of Elvis' Gold Records Vol. 4 and they are considered valuable collector's items.[9]
Since these songs had been recorded over a period of several years, the album had several producers, including Steve Sholes, Joseph Lilley, Chet Atkins, Urban Thielmann, George Stoll, Presley himself, and Felton Jarvis.
Chip Young − guitar on "Indescribably Blue" and "Love Letters"
Harold Bradley − acoustic lead guitar on "Indescribably Blue", guitar on "Please Don't Drag That String Around," tic-tac bass guitar on "(You're the) Devil in Disguise"
Grady Martin − lead guitar on "Please Don't Drag That String Around" and "(You're the) Devil in Disguise"