Duzhe

Duzhe
Cover of Duzhe from 2008
FrequencyBimonthly
PublisherGansu People's Press
Founded1981
First issueMarch 1981
CountryChina
Based inLanzhou, Gansu
LanguageChinese
Websitewww.duzhe.com/
ISSN1005-1805

Duzhe (Chinese: 读者; pinyin: Dúzhě; lit. 'The Readers') is a bimonthly Chinese general interest magazine.[1] It is among the most widely circulated[2] and the leading magazines in the People's Republic of China.[3]

History and profile

Duzhe was first published in Lanzhou in March 1981.[4] The magazine has its headquarters in Lanzhou,[5] and is published on a biweekly basis[6] by the Gansu People's Press. The magazine includes original articles, condensed articles reprinted from other magazines, book excerpts, and collections of jokes, anecdotes, quotations and other short pieces.[6]

During the first half of the 2000s the magazine was published bi-monthly.[7] In 2003 Duzhe was among the top five magazines in China with a circulation of 3,000,000.[8] The same year it was also the 4th best selling magazine in the world, after Reader's Digest, National Geographic and Time.[7]

References

  1. ^ "World Magazine Trends 2010/2011. China 2011" (PDF). FIPP. Retrieved 19 February 2017.[permanent dead link‍]
  2. ^ "Chinese Mainland's Most Popular Magazine to Hit Taiwan". CRI English. 26 August 2010. Archived from the original on July 8, 2012. Retrieved 14 October 2010.
  3. ^ Michael Keane; Christina Spurgeon (May 2004). "Advertising Industry and Culture in Post-WTO China" (PDF). Media International Australia (111): 104–117.
  4. ^ "China's best-selling magazine launches E-book". China Daily. Lanzhou. 28 May 2010. Retrieved 4 March 2017.
  5. ^ Wanning Sun; Jenny Chio (26 July 2012). Mapping Media in China: Region, Province, Locality. Routledge. p. 6. ISBN 978-1-136-30430-9. Retrieved 12 August 2015.
  6. ^ a b "Top 10 Most Popular Magazines in China". China Whisper. 21 July 2013. Retrieved 11 August 2015.
  7. ^ a b "Chinese 'Reader' magazine tops in Asia". People's Daily Online. 5 January 2004. Retrieved 4 March 2017.
  8. ^ "Media Rates Slowly on Rise". Brand Republic. 28 November 2003. Retrieved 12 August 2015.

Official website (in Chinese)


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