"Dorobucci" is a song recorded by The Mavins, a collective composed of Don Jazzy, Tiwa Savage, Dr SID, Reekado Banks, Korede Bello, Di'Ja and D'Prince. Released on May 1, 2014, the song received generally positive reviews from music critics. Positive remarks went towards its production, instrumentation and composition.[2] On the contrary, the music video received mixed reviews. While some critics described the video as brilliant, others said it was dull and not up to par.[3]
"Dorobucci" was recorded in early 2014. Prior to revealing details about the song, Don Jazzy tagged several of his Instagram pictures with the hashtag "#Dorobucci".[4] Upon the song's release, some referred to it as an occult song due to the lack of clarity surrounding its meaning. Rejecting the esoteric reference, Jazzy declared in May 2014 that the song's last half refers to "anything that is fun, cool, awesome or fantastic."[5][6][7][8]
Mavin Records' fans were given an opportunity to compete in the Channel O Mavin Super Fan competition, which required participants to explain why they are the ultimate Mavin fan. Participants were told to add the "CHOMavinSuperfan" hashtag to their social media posts and follow Channel O Africa's Twitter and Instagram accounts.[9] On July 11, 2014, Jazzy announced Natalie Pitswe as the winner of the competition.[10]
Music video
The music video for "Dorobucci", which features a cameo appearance by Pitswe, was filmed in South Africa by Nick Roux of Molotov Cocktail Productions. It was released on July 23, 2014 and uploaded to YouTube at an approximate length of 4 minutes.[11] The video portrayed The Mavins living a lavish lifestyle: exotic cars and Gatsby-style parties. There were shots of the Empire State Building and White House, as well as shots of a golf ball traveling from Ikoyi to Washington DC. The music video received mixed reviews from music critics. Although some saw it as a flop, others felt like it was top notch.[12]
In popular culture
On June 23, 2014, Tonto Dikeh released the single "Sugar Rush", which features vocals by D'banj. The song was criticized for sounding similar to "Dorobucci".[13] A contestant on the seventh edition of Project Fame West Africa performed a humorous rendition of the song; the contestant's performance video went viral.[14]
Critical reception
"Dorobucci" received mixed reviews from music critics. Pulse Nigeria's Joey Akan described the song as a "mid-tempo feel-good song".[15] Writing for The Punch newspaper, Gbenga Adeniji characterized the song as "funny, artistic and extensive".[16]Toni Kan of This Day commended Jazzy for "sprinkling his sound with the revitalizing ash of novelty" and said the track sounds like "something you would hear from inebriated kegites on a lazy Friday night".[17]
Reviewing for the Daily Times newspaper, Akintayo Opeoluwani criticized the song's lyrics and said it could have been better with D'banj's vocals and wordplay.[18] Chi Ibe of YNaija called the song "average at best" and said it is certainly not one of Don Jazzy's best songs despite its potential to be one of his biggest hits. Ibe was also critical of the video, calling it a "big bore" despite acknowledging its "bright spots".[19]Charles Novia criticized the video for lacking charisma and said it could have been better.[20]
Live performances
Dr SID and Tiwa Savage performed "Dorobucci" for the first time during Star Music Trek's visit to Ekwulobia in May 2014.[21] On May 30, 2014, the collective performed the song at the Road to the MAMAs concert.[22]
^Otokpa, Regina (14 November 2014). "Dorobucci craze hits church". National Mirror. Archived from the original on 2 April 2015. Retrieved 23 March 2015.{{cite web}}: CS1 maint: unfit URL (link)
