Do Not Touch

"Do Not Touch"
Single by MiSaMo
from the EP Masterpiece
LanguageJapanese
ReleasedJuly 14, 2023 (2023-07-14)
StudioJYPE Studios (Seoul)
GenreR&B[1]
Length3:05
LabelWarner Japan
Composer(s)
  • Hyuk Shin (153/Joombas)
  • Ashley Alisha (153/Joombas)
  • MRey (153/Joombas)
Lyricist(s)
Producer(s)MRey (153/Joombas)
MiSaMo singles chronology
"Marshmallow"
(2023) 		"Do Not Touch"
(2023) 		"New Look"
(2024)
Music video
"Do Not Touch " on YouTube

"Do Not Touch" is a song recorded by MiSaMo. It was released as the lead single of their debut extended play Masterpiece. The song was pre-released for streaming and digital download on July 14, 2023.

Release and promotion

On February 9, 2023, JYP Entertainment announced that the trio would debut as MiSaMo with an extended play on July 26.[2] On June 14, they revealed the tracklist and "Do Not Touch" was confirmed as the lead single. The song was pre-released digitally on July 14 with an accompanying music video.[3][4]

On July 21, MiSaMo performed "Do Not Touch" for the first time on TV Asahi's Music Station.[5][6] On August 19, the group performed "Do Not Touch" on Venue101 Presents MiSaMo Masterpiece Show, a special live broadcast of NHK's music program Venue101.[7] They also performed the song on NHK's New Year's Eve television special, Kōhaku Uta Gassen, on December 31.[8]

Composition

"Do Not Touch" is an R&B song[1] that highlights the charm, color and maturity of the three members. Lyrically, it discusses the importance of consent in relationships, and contains the message that everyone is a noble being worthy of respect.[9][10] Its lyrical concept is a play on the phrase "Do not touch" used as a warning against touching artwork in art galleries.[11][12] The song is composed in the key of E♭ minor with a tempo of 150 beats per minute.[13]

Music video

The music video for "Do Not Touch", directed by Guzza, was released on July 14, 2023, the same day as the song's release.[14] It opens with MiSaMo posing like statues in a "luxurious castle compound" and is interspersed with black-and-white dance scenes reminiscent of Beyoncé's "Single Ladies" music video.[4][10] The sets and costumes used in the music video reference several classical paintings, including Botticelli's The Birth of Venus, Jean-Honoré Fragonard's The Swing, and Gustav Klimt's The Tree of Life, Stoclet Frieze.[10] It ends with a shot of the members transforming into a framed painting in an art gallery; the painting is behind a rope barrier with a sign stating "Do not touch".[15]

Credits and personnel

Charts

Chart performance for "Do Not Touch"
Chart (2023) Peak
position
Japan (Japan Hot 100)[16] 58
Japan Combined Singles (Oricon)[17] 45
New Zealand Hot Singles (RMNZ)[18] 17
US World Digital Song Sales (Billboard)[19] 13

Release history

Release history for "Do Not Touch"
Region Date Format Label Ref
Various July 14, 2023
[15]

References

  1. ^ a b Hwang, Hye-jin (July 17, 2023). "트와이스 첫 유닛 미사모, 일본서 대박났네…음원차트 1위 점령" [Twice's first unit, Misamo, became a hit in Japan... occupied #1 on the music charts]. Newsen (in Korean). Retrieved August 22, 2023.
  2. ^ Chin, Carmen (February 9, 2023). "TWICE's Sana, Momo and Mina drop trailer for Japanese sub-unit debut as MISAMO". NME. Retrieved June 18, 2023.
  3. ^ "TWICE日本人ユニットMISAMOが名画に 「Do not touch」MVに反響「最高傑作すぎる」「日本の宝」". Oricon News (in Japanese). July 14, 2023. Retrieved July 14, 2023.
  4. ^ a b Ziwei, Puah (July 14, 2023). "TWICE's MISAMO drop edgy music video for 'Do Not Touch'". NME. Retrieved August 20, 2023.
  5. ^ "TWICEユニットMISAMO&NiziU、JYP日本人メンバー同士の交流明かす MOMOとRIOは初電話で1時間". Oricon News (in Japanese). July 21, 2023. Retrieved July 29, 2023.
  6. ^ "MISAMOの『Venue101』特番、出身地ロケやインタビューなど放送". Billboard Japan (in Japanese). July 29, 2023. Retrieved August 20, 2023.
  7. ^ "MISAMOが「Venue101」スピンオフ登場、生パフォーマンスやメンバー思い出の地を巡るロケOA". Natalie (in Japanese). July 29, 2023. Retrieved July 29, 2023.
  8. ^ "MISAMO、ジュエルがふんだんにちりばめられた白い衣装で自慢の脚線美もしっかりアピール【紅白歌合戦】". Chunichi Shimbun (in Japanese). January 1, 2024. Retrieved January 1, 2024.
  9. ^ Song, Soo-min (July 14, 2023). ""Do not touch, 눈부시다"…미사모, 日 데뷔곡 선공개" ["Do not touch, dazzling"... Misamo, Japanese debut song pre-release]. Dispatch (in Korean). Retrieved August 22, 2023.
  10. ^ a b c Haddad, Hanan (July 14, 2023). "TWICE's Sub-Unit, MiSaMo are Works of Art in Their Latest MV, "Do Not Touch"". L'Officiel Singapore. Retrieved October 1, 2023.
  11. ^ "MISAMO Pre-releases Japanese Debut Song 'Do not touch'". Dispatch. July 13, 2023. Retrieved March 10, 2024.
  12. ^ Kim, Ji-woo (July 14, 2023). "트와이스 미사모 'Do not touch' 아우라" [Twice Misamo 'Do not touch' aura]. Sports Kyunghyang (in Korean). Retrieved August 22, 2023.
  13. ^ "MiSaMo Do Not Touch". Tunebat. Retrieved August 20, 2023.
  14. ^ "MISAMO - 'Do not touch' — KUDO". Kudo Works. Retrieved November 9, 2024.
  15. ^ a b "MISAMO、高貴な存在について歌う「Do not touch」アーティスティックなMV公開". Billboard Japan (in Japanese). July 14, 2023. Retrieved August 20, 2023.
  16. ^ "Billboard Japan Hot 100 – Week of July 26, 2023". Billboard Japan (in Japanese). Retrieved August 22, 2023.
  17. ^ "MISAMOの合算シングル売上TOP2作品". Oricon News. Retrieved August 20, 2023.
  18. ^ "The Official New Zealand Music Chart". THE OFFICIAL NZ MUSIC CHART. Retrieved August 20, 2023.
  19. ^ devops (January 2, 2013). "World Digital Song Sales". Billboard. Retrieved August 20, 2023.