Dicos

Dicos
Company typePublic
Founded1994; 31 years ago (1994)
ProductsHamburgers, fried chicken, French fries, soft drinks, coffee, soup
Websitewww.dicos.com.cn

Dicos (stylized as dico͘s, Chinese: 德克士; pinyin: Dékèshì) is a Chinese fast-food restaurant chain owned by the Tianjin Ding Qiao Food Service.[1] The chain ranks third among China's top three fast-food enterprises, as it has almost as many restaurants in China as McDonald's.[2][3] The chain was founded in 1994 in Chengdu, Sichuan, China.

Corporate

The head office is in the 10th floor, Building A of the Baichuan Building (S: 百川大厦, P: Bǎichuān Dàshà) in Jinjiang District, Chengdu.[4] The company has offices in Chongqing, Guiyang, Wuhan, and Changsha.[5]

In 2010, the total combined sales at Dico's and CNHLS (Wallace) was US$1.3 billion (8.1 billion renminbi).[6]

Advertising

The company announced a multi-year sponsorship deal with the NBA in April 2019. The deal featured "NBA-themed meals, in-store decoration and family activities across its 2,500 outlets in China." Following controversial comments by Houston Rockets General Manager Daryl Morey regarding demonstrations in Hong Kong in October 2019, the company quickly suspended its marketing deal with the NBA. It was among 11 Chinese sponsors of the NBA that either terminated or suspended its relationship with the NBA following Morey's comments.[7][8]

See also

References

  1. ^ "Dicos fast-food restaurant closes two outlets in Xiamen | What's On Xiamen". Whatsonxiamen.com. 2009-07-09. Retrieved 2012-03-17.
  2. ^ Rice to Fries (1987-11-11). "From Rice to Fries". Chinabusinessphilippines.com. Retrieved 2012-03-17.
  3. ^ "Dicos fast-food chain to re-enter Xiamen market | What's On Xiamen". Whatsonxiamen.com. Archived from the original on 2018-07-02. Retrieved 2012-03-17.
  4. ^ "关于我们 Archived 2014-03-14 at the Wayback Machine" (Archive) Dicos. Retrieved on March 15, 2014. - Click: "联系我们" - "公司地址：成都市红照壁街27号百川大厦A座10楼"
  5. ^ "联系我们 Archived 2014-03-14 at the Wayback Machine." (Archive) Dicos. Retrieved on March 15, 2014.
  6. ^ "Fast food chicken chains in China ruffle feathers at KFC Archived 2014-03-14 at the Wayback Machine" (Archive). The Malaysian Insider. February 7, 2012. Retrieved on March 14, 2014.
  7. ^ "NBA strikes deal with Dicos". China Daily. April 24, 2019.
  8. ^ "All of the NBA's official Chinese partners have suspended ties with the league". CNN. October 9, 2019.
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