Destination Maternity

Destination Maternity Corporation
FormerlyMother's Work, Inc.
Company typePrivate
Nasdaq: DEST
IndustryRetail
Founded1982; 43 years ago (1982), in Moorestown, New Jersey, U.S.
Headquarters
Moorestown, New Jersey
,
U.S.
Products
OwnerMarquee Brands
Subsidiaries
  • Motherhood Maternity
  • A Pea in the Pod
Websitedestinationmaternitycorp.com

Destination Maternity Corporation (formerly Mothers Work, Inc.) is the world's largest designer and retailer of maternity apparel, based in Moorestown, New Jersey.[1]

On October 21, 2019, Destination Maternity filed for Chapter 11 bankruptcy protection, blaming increased competition and struggles with long-term debt as reasons contributed to the filing. The company announced the closure of 210 locations across its 3 brands.[2][3] By the end of March 2020, all stores quietly closed.

As of July 1, 2020, Maternity IP Holdings, formerly Destination Maternity, operates Motherhood.com and APeaInThePod.com, under the trade names Motherhood Maternity and A Pea in the Pod, and has wholesale relationships. It is owned by a subsidiary of Marquee Brands.

Brands

A Destination Maternity in Avalon, Alpharetta, Georgia

Destination Maternity Corporation currently operates the following retail brands:

  • Motherhood Maternity,
  • A Pea in the Pod

Collections

In 2009, Destination Maternity partnered with the National Football League to offer NFL football maternity t-shirts, sweatpants, and baby clothes at Motherhood Maternity stores.[4] In 2010, a similar partnership was announced to offer MLB baseball maternity t-shirts and baby clothes.[5]

In 2010, Destination Maternity launched two maternity-wear collections from Heidi Klum. Lavish by Heidi Klum for A Pea in the Pod features more high-end items, while Loved by Heidi Klum for Motherhood Maternity features affordable options.[6]

In 2012, the company launched a maternity clothing collection from Jessica Simpson,[7] "available in 700 retail locations, including Motherhood Maternity, Destination Maternity, as well as Destination Maternity shop-in-shops within Macy’s.".[8]

Other recent collaborations include a collection from Nicole Richie in 2009,[9] a collection from Disney in 2010 [10] and a collection for Rosie Pope in 2012.[11] In 2015, A Pea in the Pod collaborated with Rachel Zoe and worked with Molly Sims on their exclusive LED (Luxe Essentials Denim) Collection.

References

  1. ^ Jared Shelly (2014-08-04). "Destination Maternity: Sale of 5th and Spring Garden headquarters expected by late September". Philadelphia Business Journal.
  2. ^ Hirsch, Lauren (October 21, 2019). "Destination Maternity files for bankruptcy". CNBC. Retrieved September 22, 2024.
  3. ^ Tyko, Kelly (October 24, 2019). "Destination Maternity, Motherhood Maternity store closings: Is your location on the list?". USA Today. Retrieved September 22, 2024.
  4. ^ "Motherhood Maternity launches licensed NFL maternity t-shirts".
  5. ^ "Motherhood Maternity Carrying Major League Baseball Team T-Shirts". The Baby Blog. 7 March 2010.
  6. ^ Vesilind, Emili (30 May 2010). "The Birth of Fashionable Maternity Wear". Los Angeles Times. Retrieved 6 April 2012.
  7. ^ Lockwood, Lisa (14 May 2012). "Jessica Simpson Apparel Headed to Destination Maternity". Women's Wear Daily. Retrieved 26 December 2012.
  8. ^ Phelan, Hayley. "First Look: Jessica Simpson's Maternity Line". Fashionista. Fashionista.com. Retrieved 26 December 2012.
  9. ^ "Nicole Richie's Maternity Line for A Pea in the Pod – Moms & Babies". People.com. Archived from the original on 2015-09-07. Retrieved 2012-12-26.
  10. ^ "Motherhood Maternity launches line of Disney apparel, plush toys – A Mom and The Mouse". Orlando Sentinel.[permanent dead link‍]
  11. ^ "Rosie Pope Debuts Collection for A Pea in the Pod – Moms & Babies". People.com. Archived from the original on 2013-01-27. Retrieved 2012-12-26.