Rice played in the 1985 Benalla & District Football League premiership with Longwood, who were coached by Dean's brother, Tony. Rice started his career in 1987 at St Kilda after being recruited from Salesian College via Longwood.
Plagued by injuries, he underwent two knee reconstructions at St Kilda. He was delisted by St Kilda and chosen as pick 19 by Carlton in the 1994 Pre-Season Draft, injuring his knee in his first game at Carlton and again requiring a reconstruction.[1] Despite playing in the wing at St Kilda he found himself being pushed up forward. It was as a half forward that he helped Carlton to win the 1995 Grand Final, kicking one goal and getting 10 disposals. Later in his career he was used in defence and he retired in 2001.
New South Wales 13.8 (86) defeated Victoria 10.16 (76), at the SCG, 22 May 1990
Victoria 14.13 (97) defeated Western Australia 8.12 (60), at the WACA Ground, 26 June 1990
Victoria 12.14 (86) defeated South Australia 11.4 (70), at Football Park, 28 May 1991
Western Australia 19.13 (127) defeated Victoria 7.9 (51), at the WACA Ground, 16 July 1991