David Joseph Schwartz, Jr. (March 23, 1927 – December 6, 1987)[1] was an American motivational writer and coach, best known for authoring The Magic of Thinking Big in 1959.[2][3] He was a professor of marketing, chairman of the department, and Chair of Consumer Finance at Georgia State University.[4][5][6]
The Magic of Thinking Big, first published in 1959,[16] is a self-help book by David J. Schwartz.[13][3] The book was one of Simon & Schuster's all-time paperback best sellers[17] and has sold over 6 million copies,[18][19][20][21] It instructs people to set their goals high and think positively to achieve them.[22][23][24]
The author gives a step-by-step guide on how to achieve what one wants by changing their thought patterns and thought habits.[3][25] He explains that visualization adds value to everything and thinking big means training oneself to see not just what is, but what can be.[26][27] He explains transmitting good news is win win, and we feel better and so do the people we are talking to.[26][28]Lou Holtz mentions that this book helped him create his lifelong goals list.[29][30] He also describes three failure diseases: excuse-itis, detail-itis and procrastination.[31] Making better decisions and avoiding negative thoughts is the main topic of the book.[32][33][34][35]
^Clary, J.M., Hadari, M.K., Holmwood, A.B., Schmidt, S.A. & Shapiro, R.S. 1994, "Sales ideas from young Top of the Table producers", Life & Health Insurance Sales, vol. 137, no. 5, pp. 6.
^Schwartz, David J. (May 2, 2006). The Magic Of Thinking Big. Simon & Schuster UK. ASIN1416511555.
^Schwartz, David Joseph. The Magic of Thinking Big. New York: Simon & Schuster, 1987. A big believer in nudging his ways of thinking lead to the revolution of leadership in the international environment. He famously said that one way of leadership is to look after the water and not the fish as they will look after themselves.