David D. Doniger & Company
David D. Doniger & Company was a manufacturer of branded sportswear in the United States founded in 1921. It was the largest such US company in the mid-twentieth century, with sales of $50,000,000 in 7,000 outlets in 1956. Its home office was located at 666 Fifth Avenue (Manhattan).[1] Formerly a prominent exporter, tariff barriers and dollar shortages reduced its overseas markets.[2] McGregor sportswearDavid D. Doniger imported his first line of clothes from Scotland and selected the McGregor label to go with it.[3] In 1956 it licensed companies in eight foreign countries to produce sportswear using its McGregor label.[2] The firm changed its name to McGregor-Doniger.[4] William and Harry E. Doniger (March 13, 1904 – January 3, 1961), the sons of David D. Doniger, succeeded their father as heads of McGregor-Doniger. Harry E. Doniger was credited with making colorful men's sportswear popular. In 1955 he was chosen Man of the Year for the Men's Wear industry.[1] McGregor-Doniger was purchased by Rapid-American in 1977.[5] References
|