January 3 (2007-01-03) – March 15, 2007 (2007-03-15)
Dal-ja's Spring (Korean: 달자의 봄; RR: Dalja-ui Bom) is a 2007 South Korean romantic comedy television series starring Chae Rim, Lee Min-ki, Lee Hyun-woo, Lee Hye-young and Gong Hyung-jin. It aired on KBS2 from January 3 to March 15, 2007, on Wednesdays and Thursdays at 21:55 for 22 episodes.[1][2]
Oh Dal-ja is a managing director at a home shopping network. 33 years old and single, marriage is heavy on her mind, mostly due to societal and familial pressure. Although she has everything - a successful career, supportive friends, a loving family - she still dreams of the perfect romance and marriage. She falls for her flirty colleague Shin Se-do, but after he dumps her for Wee Seon-joo, the stylish host of the home shopping TV show, Dal-ja decides to seek revenge. Enter Kang Tae-bong, a guy 6 years younger with a mysterious past. For ₩3 million (approximately US$3,200), Tae-bong signs a dating contract with Dal-ja to pretend to be her boyfriend for three months. But then Dal-ja meets Uhm Ki-joong, seemingly the perfect man: rich, good-looking, intelligent, and courteous, but recently separated from his wife. For the first time in her life, Dal-ja finds herself in a love triangle.[3]
Dal-ja's Spring comically and candidly deals with issues in Korean society, such as women dating younger men,[4] the everyday social pressures encountered by single women over 30, and mothers juggling work and family.
33-year-old home shopping channel managing director. She's extremely good at her job, but is a disaster at her love life. Even though she's in her thirties and considered an "old maid," she's naive and inexperienced with men and still has girlish dreams of a grand romance. She initially hires a boyfriend by contract, Kang Tae-bong, to seek revenge on a cheating ex, but finds that she enjoys having him around.
27-year-old freelancer for a proxy dating agency. Dal-ja hires him as her pretend boyfriend, but he soon develops genuine feelings for her. He has a frank and outspoken personality, but beneath is a warm and nurturing nature. Seemingly a debt-ridden slacker, Tae-bong actually comes from a rich family, but he gave up his career as a lawyer, and dreams of becoming a chef.
36-year-old successful businessman who heads an importing firm of foreign brand goods. He's the perfect catch on paper: smart, rich, polite, and cultured. But he hides a secret obsession with cleaning, and is recently separated from his wife. The more he encounters Dal-ja, the more he grows attracted to her.
33-year-old home shopping network show host. A former top model, she disappeared from the public eye when she married at 29, then returned three years later as a divorcee. Seon-joo is something of a diva, and constantly gets on Dal-ja's nerves. She is a master at the dating game, and with her charms and wiles, she can bring any man to heel, including Shin Se-do. But more importantly, Seon-joo always knows her self worth, which earns Dal-ja's grudging admiration. After a small glimpse into Seon-joo's vulnerability, the two women later form an unlikely friendship.
Home shopping network TV director. He and Dal-ja get along as colleagues, and thinking he's a nice guy, she develops a crush on him and begins dating him. But belying his average looks, Se-do is actually the office playboy, and he quickly dumps her when she tells him she's not quite ready for a sexual relationship. But Se-do gets his comeuppance when he falls in love for real with the equally commitment phobic Seon-joo.
Supporting characters
Seo Young-hee as Jang Soo-jin, Tae-bong's ex-girlfriend