Daimler Car Hire Garage
The Daimler Car Hire Garage,[note 1] is a garage built in Art Deco style for Daimler Hire Limited at 7-11 Herbrand Street, Bloomsbury, London, England. It was grade II listed by Historic England in 1982.[1] HistoryThe building was completed in 1931 for Daimler Hire Limited in the Art Deco and Streamline Moderne styles to a design by the architects Wallis, Gilbert and Partners.[2][3][4] Pevsner and Cherry describe it as "Stuccoed concrete, with a bold spiral ramp continuing to the roof, as if more floors were intended; abstract Art Deco ornament around windows and staircase entrance".[5] In 1958 the building was sold to Hertz when Hertz acquired Daimler Hire.[6] The upper floors of the building was subsequently used as the headquarters for the London Taxi Company,[5] while the basement was occupied by Frames Rickard Coaches, and the building became known as the Frames Coach Station.[1][7] In 2000 it was refurbished by PKS Architects, converted into offices and occupied by the advertising agency McCann (at the time McCann Erickson). They moved out in 2010.[8] Notes
References
External linksMedia related to Frames Coach Station and LB Camden Car Park at Wikimedia Commons 51°31′25″N 0°07′33″W / 51.5236°N 0.1257°W
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