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DFL Foundation
The DFL Foundation is a charitable foundation dedicated to social projects. It was established in November 2008[1] by DFL Deutsche Fußball Liga GmbH and DFL e. V.. The foundation is based in Frankfurt am Main. Franziska Fey is the current chairwoman of the board.[2] Purpose of the foundationThe DFL Foundation works together with the Bundesliga and 2. Bundesliga clubs to promote and support social projects. CampaignsIn cooperation with the DFL, the most publicly successful campaign Sportler für Sportler (Athletes for Athletes) was developed in the spring of 2009. Through until 2010, TV commercials were broadcast in which well-known players and coaches from the Bundesliga and Olympic athletes from various sports, were shown asking for mutual support and calling on donations to the German Sports Aid. In March 2018, the DFL Foundation joined forces with all 36 clubs in the first and second Bundesliga to take a stand against discrimination with the “Strich durch Vorurteile” campaign. In various commercials, Bundesliga players Manuel Neuer, Naldo and Kevin-Prince Boateng and the DFL Foundation's trustees, Marcel Reif and Wolfgang Niedecken, called for a decisive stand against exclusion. On the 27th matchday of the first and second Bundesliga in the 2017/2018 season, a variety of campaigns were held in the stadiums of the 36 professional clubs to set an example for cohesion in society. The focus was on 36 projects from around the professional clubs that promote fair coexistence. The projects were presented on the platform clubheim.dfl-stiftung.de[3] with the aim of using the wide reach of professional soccer to create a platform for smaller projects. The philosophy behind this is to ensure that the DFL Foundation and clubs continue to support and promote projects beyond the campaign days.[4] Since 2018, the DFL Foundation has been increasingly involved in the area of social cohesion. In cooperation with Phineo, the Wirkometer was created, which clubs and non-profits can use to check how successfully they are achieving their goals.[5] In 2023, the DFL Foundation, the DFL and the 36 professional clubs jointly supported the “International Weeks against Racism” (20.03.-02.04.2023), which are coordinated in Germany by the Foundation against Racism. The STOP RACISM message was present on the official match ball, ball steles, run-in shirts, captain's armbands, digital communication channels and TV broadcasts around the 26th match day of the Bundesliga and 2. Bundesliga as well as during the campaign weeks.[6] In 2024, the DFL, DFL Foundation and the 36 professional clubs in the Bundesliga and 2. Bundesliga once again supported the International Weeks against Racism (11-24 March 2024). As part of the campaign weeks, the 26th matchday was held under the motto “TOGETHER! STOP HATE. BE A TEAM.”. The aim was to send out a joint message against discrimination and for social cohesion. The message was present in a variety of ways in the stadiums, digital communication channels and TV broadcasts.[7] Capital resources and useThe DFL Foundation is supported by the DFL Deutsche Fußball Liga e. V. and the Deutscher Fußball-Bund e. V. (German Football Association). The two associations were responsible for the largest donations to the DFL Foundation in 2022/23. Since its establishment in November 2008, the DFL Foundation hasused €41.8 million to support young people.[8] Bodies of the foundationExecutive board
Foundation board
AmbassadorsReferences
External links
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