Claudio Loureiro

Claudio Loureiro
NationalityBrazilian
Occupation(s)CEO and founder of Heads agency

Claudio Loureiro is a Brazilian advertising executive and entrepreneur, born in Curitiba.[1] He is the founder and CEO of Heads, the largest privately held advertising agency in Brazil.[2][3][4][5] The agency has clients such as Petrobrás, Grupo Boticário, 3M, Positivo Informática, Caixa Seguradora, Caixa, and Arbor.[6]

Loureiro studied Law as an undergraduate at University Pontífica at Paraná. In 1997, Loureiro won the Colunistas Award as the Best advertising professional of the year.[7][8]

He was one of the associate producers of the film Rio, I Love You.[9][10] Loureiro is also a producer for Broadway musical “A Night with Janis Joplin”.[11] In 2010, he took part in negotiations to bring Woody Allen to shoot in Rio de Janeiro. It would be Allen’s first film in Latin America.[12][13][14][15]

In 2011, Loureiro was a speaker at TEDx.[16][17] Loureiro won the CRPcom creation award in the category of social responsibility in 2013.[16][18] He is also a member of the Brazilian branch of Young Presidents' Organization (YPO), a global network of chief executives and business leaders.[19][20]

References

  1. ^ "Conspiração Filmes oferece US$ 15 milhões a Woody Allen". Folha de S. Paulo. Retrieved 24 August 2015.
  2. ^ "Claudio Loureiro". www.facebook.com. Retrieved 18 January 2016.
  3. ^ "Claudio Loureiro Sem Limites". Revista Publicitta. Retrieved 2 September 2015.
  4. ^ "Petrobras comemora 60 anos em campanha da Heads". Exame. Retrieved 24 August 2015.
  5. ^ "Portfolio Heads". Meio e Mensagem. Retrieved 28 August 2015.
  6. ^ "Agência Heads inaugura novo escritório em Ipanema". Isto É Dinheiro. Archived from the original on 15 April 2012. Retrieved 24 August 2015.
  7. ^ "XXI Prêmio Colunistas Paraná - 1997". Colunistas. Retrieved 24 August 2015.[permanent dead link‍]
  8. ^ "Cláudio Loureiro faz da agência Heads uma das agências de publicidade mais importantes do Brasil". R7 Notícias.
  9. ^ "CARLOS SALDANHA FAZ PRIMEIRO FILME COM ATORES DE CARNE E OSSO". Gazeta de Alagoas. Retrieved 24 August 2015.[permanent dead link‍]
  10. ^ "Rio eu te Amo". Veja. Archived from the original on 22 February 2014. Retrieved 24 August 2015.
  11. ^ "CREATIVE TEAM". A Night with Janis Joplin. Archived from the original on 23 August 2015. Retrieved 24 August 2015.
  12. ^ "OuVaiouRacha". Veja. Retrieved 24 August 2015.[permanent dead link‍]
  13. ^ "Woody Allen pode filmar no Rio em 2010". G1. Retrieved 24 August 2015.
  14. ^ "O cenário já está pronto" [The scenery is ready]. O Globo. Rio de Janeiro, Brazil. October 25, 2009.
  15. ^ "O amigo do Woody Allen" [The friend of Woody Allen]. Veja Rio. Rio de Janeiro, Brazil. September 30, 2009.
  16. ^ a b "PALESTRANTES". Veja. Archived from the original on 15 August 2015. Retrieved 24 August 2015.
  17. ^ "Ideias que merecem ser espalhadas". Gazeta do Povo. Retrieved 24 August 2015.
  18. ^ "Prêmio de Criação: Heads Propaganda vence na categoria Responsabilidade Social". Instituto GRPCOM. Retrieved 24 August 2015.
  19. ^ "HEADS PROPAGANDA". Meio & Mensagem. Retrieved 24 August 2015.
  20. ^ "YPO (Young Presidents' Organization) is the world's premier peer network of chief executives and business leaders". YPO. Retrieved 24 August 2015.