The company produced low budget action thrillers for foreign film markets across the world.[2][3] The company's first film was Before I Self Destruct.[4][5][6]
In early 2011, 50 Cent landed a $200,000,000 deal for the company, which funded a ten-film deal. Lionsgate distributed the films. Under the deal, the films had a budget of around $20 million each.[7][8]