|
Checkers (supermarket chain)
Checkers is a supermarket retailer owned by Shoprite that operates in Southern Africa. By 2024, Checkers had 293 Checkers and 38 Checkers Hyper operating in Botswana, South Africa, and Namibia. The supermarket chain focuses more strongly on fresh produce and offers a wider range of choice food items to a more affluent clientele. HistoryCheckers was founded in 1956 by Norman Herber in Mayfair, Johannesburg[1][2][3]. The firm was later expanded and made successful by Raymond Ackerman. Checkers was acquired by Shoprite Group in 1991.[4] Store typesBy 2024, Checkers had 293 Checkers and 38 Checkers Hyper in 3 countries.[5]
Rewards cardIn 2016 Checkers tested the Xtra Savings card subsequently shelving it until its launch in late 2019. This programme allows customers to sign-up for a card which they will then need to swipe with each purchase. Unlike other rewards programmes, customers are rewarded with instant savings on purchases instead of points to spend later.[6] Checkers claims that use of the card could result in up to 25% savings and early access to certain sales. There are some public questions about whether the savings are real. This is because discounted prices have been compared with other shop's normal prices. These comparisons seem to indicate that Checkers advertised savings have been exaggerated.[7] References
External links
|
||||||||||||||||||||||
_Logo.svg){kind=logo}
