Cellucor

Introduced2002
MarketsUnited States, Canada, Latin America, Australia, United Kingdom, Germany, Italy, France, Spain, Netherlands, China, Japan
Websitecellucor.com

Cellucor is an American sports nutrition brand, specializing in dietary supplements, bodybuilding supplements, and energy drinks.

Cellucor's parent company is Nutrabolt, an independently owned private sports nutrition company headquartered in Austin, Texas.

History

In 2009, Cellucor launched in GNC.[1] In 2011, Cellucor launched its first C4 pre-workout, C4 Extreme, with "Chrome Series" premium packaging.[2]

In 2012, Cellucor announced the release of several new supplements, including a thermogenic weight loss supplement, CLK. The brand also unveiled its COR-Performance Series, which includes ingredients like branched-chain amino acids, creatine, and protein.[3]

In 2013, Cellucor had several product launches, including the re-launch of its mass building supplement M5 Extreme, called M5 Reloaded;[4] the anabolic supplement P6 Black, a re-formulation;[5] and Alpha Amino, designed to fight muscle breakdown during recovery.[6]

In late 2014, Cellucor launched the fourth-generation "G4 Series" with updated formulas of pre-workouts, amino acids, nitric oxide boosters, ready-to-drink beverages, testosterone boosters, and weight loss supplements. The product list included C4 Original, Alpha Amino, NO3, P6, and SuperHD.[7] The brand also launched C4 Mass, C4 Ripped, C4 50x, and C4 RTD.[8]

In subsequent years, the C4 line expanded into Costco, Target, and Walmart, with NSF certified products.

In 2016, Cellucor launched C4 Ultimate, part of a lineup called the C4 iD Series.[9] The company launched its first carbonated pre-workout energy drink in 2018, called C4 On The Go Carbonated.[10]

In 2021, Cellucor partnered with Mars Incorporated to bring flavors based on Starburst and Skittles to the C4 line.[11][12]

In March 2022, C4 became the official energy drink of SXSW.[13]

In April 2024, C4 became the first official energy drink partner of WWE in a multi-year partnership.[14]

Awards

  • 2010 – "Best New Brand" by Bodybuilding.com[15]
  • 2011 – "Vendor of the Year" by GNC,[16] repeated in 2013, 2014, and 2015
  • 2012 – "Outstanding Partnership" and "Best Product Innovation" (SuperHD) by GNC[17]
  • 2012 – "Fat Loss Supplement of the Year" (SuperHD) by Bodybuilding.com[18]
  • 2013 – "Vendor of the Year" and "Best Product Innovation" (P6 Black) by GNC[19]
  • 2013 – "Best New Product of the Year" (COR-Performance Whey), "Pre Workout of the Year" (C4 Extreme), "Fat Loss Supplement of the Year" (SuperHD) by Bodybuilding.com[20]
  • 2014 – "Pre Workout of the Year" (C4 Extreme) by Bodybuilding.com
  • 2015 – "New Product of the Year" (C4 Ripped) by Bodybuilding.com[21]

References

  1. ^ "About". Nutrabolt. Retrieved 2020-06-10.
  2. ^ "Cellucor Launches C4 Extreme Pre-workout with Multi-Million Dollar Giveaway". PRWeb. Archived from the original on January 6, 2011. Retrieved 2021-06-14.
  3. ^ "2012 Stack3d Awards: Top brands, #3 Cellucor". Stack3d. Archived from the original on 14 July 2014. Retrieved 20 March 2014.
  4. ^ "Cellucor Announces the Launch of M5 Reloaded". World News. Retrieved 19 June 2014.
  5. ^ "Arrival of P6 Black Extreme, Cellucor end the suspense... For now". Stack3d. 2013-03-27. Retrieved 19 June 2014.
  6. ^ "Log into Facebook". Facebook. Retrieved 2023-07-28. {{cite web}}: Cite uses generic title (help)
  7. ^ "Details on 5 of Cellucor's G4 Series supplements". Stack3d. 2014-12-11. Retrieved 2020-06-10.
  8. ^ "C4 Mass, Ripped and 50x add a few more to Cellucor's G4 Series". Stack3d. 2014-12-11. Retrieved 2020-06-10.
  9. ^ "Cellucor iD Series could mean more supplements like C4 Ultimate". Stack3d. 2016-12-14. Retrieved 2020-06-10.
  10. ^ "C4 Launches First Carbonated Pre-Workout Drink". BevNET.com. 2018-04-26. Retrieved 2020-06-10.
  11. ^ Nutrabolt (September 28, 2021). "C4® Energy Launches Starburst® Candy Collaboration Providing A Burst Of Explosive Energy In Four Juicy Flavors". PR Newswire. Retrieved 2022-06-04.
  12. ^ Nutrabolt (February 1, 2022). "C4 ENERGY® X SKITTLES®". PR Newswire. Retrieved 2022-06-04.
  13. ^ Nutrabolt (March 9, 2022). "C4 ENERGY® IGNITES SXSW® 2022 AS OFFICIAL ENERGY DRINK". PR Newswire. Retrieved 2022-08-09.
  14. ^ "C4® ENERGY NAMED FIRST-EVER OFFICIAL ENERGY DRINK PARTNER OF WWE®". WWE. April 3, 2024. Retrieved April 8, 2024.
  15. ^ "Cellucor Supplements Titled "Best New Brand" for 2010". PRWeb. Archived from the original on October 20, 2010. Retrieved 2020-06-10.
  16. ^ "Cellucor Wins 3 Awards, Including GNC's Top Honor "Vendor of the Year"". PRWeb. Archived from the original on March 20, 2011. Retrieved 2020-06-10.
  17. ^ "2012 GNC Vendor Awards | MUSCLE INSIDER". muscleinsider.com. Retrieved 2020-06-10.
  18. ^ "Bodybuilding.com Announces Official 2012 Supplement Awards Winners". PRWeb. Archived from the original on October 7, 2012. Retrieved 2020-06-10.
  19. ^ Inc, GNC Holdings. "GNC Announces the Winners of Its Prestigious 2013 Vendor Awards". www.prnewswire.com. Retrieved 2020-06-10. {{cite web}}: |last= has generic name (help)
  20. ^ "2013 Supplement Award Winners | Facebook". www.facebook.com. Retrieved 2020-06-10.
  21. ^ Sport), Nutrabolt Brands Worldwide (Cellucor/Neon Sport/Royal (2015-09-11). "The 'New Product of the Year' Bodybuilding.com Supplement Award Goes to Cellucor's C4 Ripped". GlobeNewswire News Room. Retrieved 2020-06-10.