Bonjus

Bonjus
IndustryFood
Headquarters
Lebanon
Products
  • Juice
  • ice cream
  • dairy products

Bonjus (Arabic: بون جوس, from French: good juice) is a Lebanese brand of juice, ice cream and dairy products,[1][2] famous for its "Pyramid" (الهرم) shaped juicebox. Much beloved among the Lebanese, the juice has become a national icon and source of much nostalgia and sentimentality in the country.[3] Known for it distinct pyramid shaped box, Bonjus has been an accessible product at the[2] price of 250 Liras[4] for more than 40 years.[5] A traditional Lebanese breakfast consists of an iconic pyramid box of Bonjus and a mankoushe.[6] Bonjus products are distributed within Lebanon, the Gulf region and in Africa.[1]

Another competitor of the pyramid in Lebanon is Top Juice, produced by the Lebanese LibanJus.[3][7]

History

In the 1960s, it was founded as a juice production company,[1] located in Fanar.[2]

In the late 60's, ice cream was introduced, and dairy in the 70's.[1]

In 2016, the "Bonjus Dairy" product line has been given a new brand identity, product taste, and packaging.[1]

References

  1. ^ a b c d e "About Us | Bonjus". www.bonjus.com. Retrieved 2021-03-18.
  2. ^ a b c "بدر الخرافي يقبض على سوق الألبان والأجبان". الأخبار (in Arabic). Retrieved 2021-03-18.
  3. ^ a b "اللبنانيون مصدومون.. عصير الهرم بـ 500 ليرة: "هيدي آخر الدني!"". Lebanon24 (in Arabic). Retrieved 2021-03-18.
  4. ^ "اطمئنوا.. سعر الـ"بونجوس" لم يتغير!". IMLebanon. 2019-03-20. Retrieved 2021-03-18.
  5. ^ "بعد الصدمة الصباحية: اللبنانيون وقعوا في الفخ.. هذا هو سعر "بونجوس الهرم"". Lebanon24 (in Arabic). Retrieved 2021-03-18.
  6. ^ "معقول؟ بونجوس هرم صار حقه ٥٠٠ ليرة". ar.beirut.com. 27 April 2020. Retrieved 2021-03-18.
  7. ^ "هل خانت الـ Bonjus اللّبنانيّين؟ - ريا الشرتوني". 20 March 2019.