A bikini bridge is defined as "when bikini bottoms are suspended between the two hip bones, causing a space between the bikini and the lower abdomen".[1] It originated in the United States[2] on January 5, 2014, created by users of /b/ section on the imageboard4chan as a parody of popular thinspiration memes.[3] According to a posting on the website, users intended to spread content across social media regarding bikini bridges.[4] It was reported on by U.S. television program Today on January 7.[5] Several commentators critiqued the posts for displaying insensitivity or being "dangerous"[6] for women with an eating disorder.[7][8][9]
Bikini bridges have been described as "fake",[10] and compared to the Chinese trends "Collarbone Challenge", and the "A4 Challenge".[2]
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Caitlin Dewey (January 8, 2014), "The "bikini bridge," 4chan's latest prank, is actually pretty dangerous", The Washington Post "some disreputable Web sites have already christened it the latest beauty craze" "The plot was pretty simple: circulate bikini bridge images on social media, and then create a fake bikini bridge backlash" "4chan's effortless orchestration of a dangerous trend should worry observers more" than genuine thinspiration (?)