Bard is located at Exit 361 off Interstate 40, about 31 miles (50 km) east of Tucumcari, the county seat of Quay County. From October 8, 1909, to April 23, 1913, the community was officially known as Bard City.[3] Bard had a post office from January 30, 1908, to November 26, 1991; it still has its own ZIP code, 88411.[4][5] The town also had a gas station and repair garage. In 1946, Bard had a population of 26.[6]