Arewa 24

AREWA24
CountryNigeria
Broadcast areaNigeria
Saudi Arabia
Libya
India
Niger
Algeria
West Africa
HeadquartersKano
Programming
Language(s)Hausa language
Picture format16:9 1080i, HDTV
Ownership
OwnerNetwork AREWA24 Limited
History
Launched2014; 11 years ago (2014)
Links
Websitearewa24.com

AREWA24 is a Nigerian satellite television channel available on DSTV, GOtv, and Startimes that showcases the lifestyle of the Northern Region, Nigeria. It is the first free-to-air channel to use the Hausa language.[1][2]

History

Founded in 2014, AREWA24 is a Nigerian media corporation that includes a television network, a Hausa production studio and a global Subscription video on demand service.[3] It is the world's largest Hausa satellite TV station with, as of September 2024, a reported global viewership of 40 million.[4]

It is fully distributed as a Free-to-air satellite channel and as part of all major Pay TV lineups – DStv, GOtv,[5] StarTimes,[6] TSTV and Canal+.

According to AREWA24, it is home to the largest library of HD Hausa language content across genres and formats anywhere in the world.[7]

Guided by research that demonstrates that entertainment and fictional dramas can impact social change,[8] much of AREWA24's programming addresses community-relevant issues such as girl education, corruption, women's issues, health challenges, interreligious violence, youth employment, and conservation.[9][10][11]

In these areas, AREWA24 has partnered with the MacArthur Foundation, Ford Foundation, United Nations, WHO, Nigeria Centre for Disease Control, Equal Access International, Wild Africa Fund, and Beyond Conflict.[12][13][10]

In July 2024, the channel announced its first feature, The Jaru Road, described as an "authentic Northern Nigeria story" produced in English, and one of five AREWA24 films slated for production in 2024–25.[14]

In October 2024, AREWA24 and Canal+ International announced a partnership that would expand AREWA24's reach in West Africa from four countries—Nigeria, Niger, Cameroon and Chad—to eight and include Benin Republic, Burkina Faso, Mali, and Togo.[15]

Awards

Award Category Year Status
Prestigious Viewers’ Choice Award from Africa Magic/Multichoice-Nigeria Best Indigenous Language Movie/TV Series 2016 won [16]
City People's Award Award of Excellence 2020 won[17]

References

  1. ^ Raynal, Eugenie (2019-11-27). "Arewa24's launched new streaming service in Nigeria". NexTV News Africa. Retrieved 2020-05-19.
  2. ^ "Hausa-language channel to launch on DSTV, GOTV this October". Pulse Nigeria. 2016-10-17. Retrieved 2020-05-19.
  3. ^ "Nigeria: Arewa24's New Streaming Service Targets 8 Million Plus Hausa-Speaking Diaspora - Just Us$4.99 a Month". AllAfrica. Retrieved 2021-08-10.
  4. ^ Nigeria, Guardian (2024-09-14). "Arewa24 expands viewership of Hausa culture". The Guardian Nigeria News - Nigeria and World News. Retrieved 2024-10-22.
  5. ^ "Hausa-language channel to launch on DSTV, GOTV this October". 17 October 2016. Retrieved 2021-08-01.
  6. ^ "Arewa 24 makes debut on StarTimes". Retrieved 2020-10-01.
  7. ^ arewa24.com https://arewa24.com/en/svod-press-release-english/#:~:text=The%20new%20AREWA24%20ON%20DEMAND,Hausa%20content%20in%20the%20world. Retrieved 2024-10-22. {{cite web}}: Missing or empty |title= (help)
  8. ^ "'Nudging' for Social Change". www.macfound.org. Retrieved 2024-10-22.
  9. ^ Staff Reports (2017-11-06). "New Television Program Supports Girls' Education in Nigeria". BORGEN. Retrieved 2024-10-22.
  10. ^ a b Simire, Michael (2024-01-05). "Wild Africa Fund partners Arewa24 on kids' wildlife show in Hausa". EnviroNews - latest environment news, climate change, renewable energy. Retrieved 2024-10-22.
  11. ^ "Arewa24 Thrills Viewers With New Programmes, Hires New Executives". Guardian. 29 September 2018. Retrieved 2021-07-12.
  12. ^ "AREWA24: First 24/7 Hausa language satellite television station in N. Nigeria". Equal Access International. Retrieved 2020-07-12.
  13. ^ "Network AREWA24 LTD - MacArthur Foundation". www.macfound.org. Retrieved 2024-10-22.
  14. ^ "AREWA24 announces new dramas, films to mark 10th anniversary - SolaceBase". 2024-07-19. Retrieved 2024-10-22.
  15. ^ Adesanya, Aderonke (2024-10-19). "Arewa24 expands broadcast partnership, launches in 4 West African markets". Tribune Online. Retrieved 2024-10-22.
  16. ^ "AREWA24 Programming Wins Viewers' Choice Award". Equal Access International. Retrieved 2023-04-24.
  17. ^ Reporter (2020-12-07). "Winners Emerge At 2020 City People Music Awards [Full List]". City People Magazine. Retrieved 2023-04-24.

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