A music video was shot for the song in 2010, Amberian Dawn's fourth after River of Tuoni, My Only Star and He Sleeps in a Grove. The video was produced by Routafilmi and directed by Markus Nieminen, and released on October 20, 2010, through YouTube, at the same date of the End of Eden album release.[2] The video varies between shots of the band playing against a red background, and scenes of an old alchemist with a magic amulet. By the end of the video, the alchemist manages to freeze the amulet to ice, and the band's background becomes white and icy.[4]
Reception
"Arctica" was generally received as a good successor to the band's previous lead songs such as "River of Tuoni" and "He Sleeps in a Grove",[5] but was also heavily criticised for repetition. HeavyLaw says, "the first single, "Arctica" is in this sense an index along the lines of self-plagiarism. Woefully predictable, it does not make enough justice to the talent of the group."[6]Metal Sickness called it extremely catchy and one of their darkest songs yet, alongside "Talisman" portraying a more mature side of the band.[7]