Albena is one of the purpose-built resorts on the Bulgarian Black Sea coast and has a uniform and unique architectural style. Although it was built on an empty ground in the 1960s, now this is in fact a small resort town with its own downtown, streets, squares and even internal public transport — dedicated little "trains" circulate on schedule along their routes within the resort. The resort was opened in 1967 by the top Bulgarian communist officials of the People's Republic of BulgariaGeorgi Traykov, Todor Zhivkov and several others.
The resort is 5-km long, 150 m wide beach with fine sand. Sea depth does not exceed 1.6 metres at a distance up to 100–150 metres from the beach. The tourist season lasts from May till October.
On decision of the Тolbukhin regional council (today in Dobrich), the resort was named after a female character from a tale by Bulgarian writer Yordan Yovkov. Albena is a Bulgarian female given name.