Adeo, formerly Groupe Leroy Merlin, is a French holding company that groups together companies which sell consumer goods for bricolage and home decoration. It is majority-held by the Association familiale Mulliez.
The company is the parent company of Leroy Merlin, and medium-sized DIY stores such as Weldom and Bricocenter, and the M brand dedicated to professionals, which includes Bricoman (France and Poland), Obramat (Spain), Tecnomat (Italy) and Obramax (Brazil).
Presentation
Adeo brings together various brands that are present in 21[5] countries through its 1,000 points of sale and 7 marketplaces.
History
In 1979, the Mulliez family acquired a stake in Leroy Merlin. In 1989, the Group expanded its operations to Spain.[6]
In 1994, the Group purchased Bricoman in Belgium from the Louis Delhaize Group.[7][8] The brand was launched in France in 1999. However, the Group left the Belgian market in 2003 as it sold the stores to the Dutch Group Vendex KBB.[9]
In 2003, the Group purchased Aki, Spanish and Portuguese stores.[10]
In 2007, the Mulliez Group changed its name from Leroy Merlin to Adeo to avoid confusion with one of its brands, Leroy Merlin.[11]
In 2008, Leroy Merlin acquired William Obrist in Poland for €45 million. The company grew from 3 to 24 stores.[12]
In October 2014, the Adeo Group bought Quotatis.[13]
In March 2023, Adeo announced its plan to transfer Leroy Merlin from Russia, after more than 18 years of activity there, to the local management at its parent company.[14] The same year, it was announced that Thomas Bouret would succeed Philippe Zimmerlann and start operating as the new CEO of Adeo in January 2024.[15][16][17][18] Also in 2023, Adeo acquired Saint-Maclou.[19]
Activities and locations
In 2023, ADEO owns 6 retail brands and is present in 21 countries around the world, with more than 1,000 stores.[20]
Weldom : Small and medium DIY convenience stores located in France.
Bricocenter : Medium DIY local stores located in Italy.
Bricoman : DIY and building materials stores for professionals (France and Poland), Obramat (Spain),[21] Tecnomat (Italy)[22] and Obramax (Brazil).[23]
Saint-Maclou : Floor coverings installation and distribution specialist located in France
Kbane : Sustainable housing and new energies specialist located in France.
Quotatis : specialist in online work quotes[24],[25],.[26]
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