Sanitary napkins are disposable products that are commonly used by women every month.The use of sanitary napkins in women still provides the risk of various health problems. In 2015 the Indonesian Consumers Foundationalso known asYLKI announced 9 brands of sanitary napkins containing dioxin. Dioxins derived from the bleaching process and are carcinogenic substances that are harmful to genetalian organs. Herbal sanitary napkins are innovations of healthy sanitary napkins chosen by Indonesian women as an effort to maintain the cleanliness of genetalia organs. Jember Regency is the third highest region in East Java which has the highest level of herbal sanitary consumers in 2018. This study aimed to describe the behavior of maintaining the cleanliness of genetalia organs in consumers of herbal sanitary napkins in Jember Regency. The study method was quantitative descriptive with 125 samples taken from 15 active distributors in Jember Regency. Data collection was done by questionnaire and observation. The results of the study were 56% of the respondents 'knowledge was good, 58% of the respondents had a positive attitude and 71% of the respondents' actions were in the good category. As many as 94% of respondents were influenced by distributors, 80% were influenced by biological mothers, 75% were influenced by friends and 16% were influenced by mother-in-law. Observations on the types of sanitary napkins used, 91% of day users, 65% of pantyliner users, 58% of night use users. As much as 100% of the water in the respondent's bathroom was in good condition, and as many as 71% of respondents had used cotton underwear. Recommendation for consumers is they should completely know about the efficacy and content of the herbal sanitary napkins. For companies, they should provide the user appeal of sanitary napkin packages and provide the offline and online health consultation hotline through social media. As for BPOM, they should supervise the hazardous materials of the products.

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