The development of the digital world that has expanded in various ways is no stranger to today's life, as well as in meeting everyday needs. The development of e-commerce business is a real proof of the seriousness of various parties in facing the progress of the era. Trade competition is getting tougher, which requires the right marketing strategy, in order to attract the purchasing power of the people. This study aims to analyze how the influence of customer satisfaction repurchase mobile & electronic customers on the Bukalapak site. The population in this study are users or Bukalapak online shop customers who are still active and have bought mobile & electronics products on the site. The results showed that web quality, and trust have a positive effect on customer satisfaction, and customer satisfaction, web quality, and trust have a positive effect on repurchase, but web quality has a major effect on influencing repurchases.
| Published by | Universitas Diponegoro |
| Journal Name | Diponegoro Journal of Management |
| Contact Phone | - |
| Contact Name | - |
| Contact Email | - |
| Location | Kota semarang, Jawa tengah INDONESIA |
| Website | djom| https://ejournal3.undip.ac.id/index.php/djom| |
| ISSN | ISSN : -, EISSN : -, DOI : -, |
| Core Subject | Science, |
| Meta Subject | Decision Sciences, Operations Research & Management , |
| Meta Desc | Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional. |
| Penulis | Priambudi, Dicka , Idris, Idris |
| Publisher Article | Faculty of Economics and Business Diponegoro University |
| Subtitle Article | Diponegoro Journal of Management Volume 8, Nomor 4, Tahun 2019 |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | https://ejournal3.undip.ac.id/… |
| DOI | http://download.garuda.ristekdikti.… |
| DOI Number | Full PDF (497.8 KB) |
| Download Article [1] | https://ejournal3.undip.ac.id/index.php/… |
| Download Article [2] | http://download.garuda.ristekdikti.go.id… |
Informasi yang terkait dengan ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN ULANG PELANGGAN (Studi pada pelanggan mobile & electronics di situs online Bukalapak)
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