JURNAL MANAJEMEN : Perbandingan brand equity produk sabun pembersih wajah merek ponds dengan biore pada mahasiswa fakultas keguruan dan ilmu pendidikan universitas mulawarman samarinda

Perbandingan brand equity produk sabun pembersih wajah merek pondâ??s dengan biore pada mahasiswa fakultas keguruan dan ilmu pendidikan universitas mulawarman samarinda

This research aim to know the comparison of brand equity between facial wash product brand ponds with biore. Data analysisÂ techniqueÂ used isÂ different fromÂ the meanÂ testÂ withÂ pairedÂ samples. Based on the result of the study, it was found that difference between facial wash brand ponds with biore. Of the four indicators that make up the brand equity, ponds is superior to the biore. Additionaly the Biore expected to increase four indicator shaper brand equity in order to become a top brand of facial wash product.Keyword: Brand Equity, Brand Awareness,Â Brand Association, PerceivedÂ Â Quality, Â Â Brand Loyalty.