Rodolfo y su Tipica RA7

Rodolfo y Su Tipica R.A.7 was a Colombian Cumbia act, fronted by Rodolfo Aicardi (1946 - 2007), who had music released by the Discos Fuentes record label.[1]

Prominent hits

• "Tabaco y Ron" (1979)
• "La Colegiala" (1980), a cover of the omonym song by Peruvian combo Los Ilusionistas.

Use in television advertising

In 1981, Nescafé used Rodolfo's "La Colegiala" in a French commercial for its Alta Rica brand. The commercial was credited with increasing sales by 60% and paving the way for Aicardi's successful European tour.[2]

References

1. Morales, Ed (2003). The Latin Beat: the rhythms and roots of Latin music from bossa nova to salsa and beyond. Da Capo Press. pp. 254–255. ISBN 0306810182.
2. "If it sounds familiar . . .: Philip Sweeney on the links between roots music and advertising". The Independent. 9 July 1992. Retrieved 2024-09-14.