Peter CheePeter Chee is a Malaysian executive coach, author, and President of ITD World, a coaching and talent development corporation.[1] He developed the Certified Chief Master Coach (CCMC) program[2] and the Certified Coaching and Mentoring Professional (CCMP) Program. Both are accredited by the International Coach Federation (ICF).[3] Early life and educationPeter Chee was born and raised in Penang, Malaysia. In 2000, he earned an MSc in Training and HRM from the University of Leicester, UK, and in 2005, he received a doctoral degree from the University of South Australia.[citation needed] Chee is a graduate of the Chartered Institute of Marketing, UK, and holds a Certificate in Change Management and Performance Consulting from Pennsylvania State University.[4][5] CareerIn 2020, Chee developed the Certified Chief Master Coach (CCMC) and Certified Coaching and Mentoring Professional (CCMP) programs, both accredited by the International Coach Federation (ICF).[6] These programs are listed on the ICF's Education Search Services and the CCMP is recognized as one of the world's top coaching development programs.[7][8] To further coaching practices, he created the Coaching Mastery Model (CMM), Coaching for Breakthrough Success (CBS) Metta Model, The Coaching Principles (TCP), and Situational Coaching Model (SCM).[9][10] In 2020, Chee coached Guy Rowse, the former Siemens Power Operations, Inc CEO. This coaching triggered the creation of the "Seven Patterns of S-Curve to Exponential Growth Innovation" model. The model emphasizes overcoming adversity, leveraging fear, active experimentation, and achieving breakthrough moments.[11] In September of the same year, he was a speaker at the Great Inside People Conference.[12] In 2023, Global Gurus ranked Chee second in the World's Top 30 Coaching Professionals.[13] Chee has the 100 Million Leaders Mandate under the ITD Love the World initiative, which offers sponsored coaching programs.[14] Additionally, he launched the Let's Coach Mobile App, developed with executive coach Marshall Goldsmith, to provide digital coaching that fosters leadership and talent development.[15][16] Books
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