I Measure U

IMeasureU, Ltd.
Company typePrivate
IndustryInertial measurement unit, Wearable technology
FoundedMay 2013 (May 2013), Auckland
FounderMark Finch
HeadquartersAuckland, New Zealand
Area served
Auckland
Key people
Mark Finch (Founder & CTO)
Thor Besier Co-founder
Number of employees
15
ParentVicon
Websitewww.imeasureu.com

IMeasureU, Ltd. (IMU) is a company that specializes in wearable technology. They develop inertial measurement units that analyze body movements in sports.[1] The company combines sensor data with computational models to model human body movement. IMeasureU has collaborated with Athletics Australia runners.[2]

In July 2017, the company was acquired by Vicon, an English company specializing in motion capture. The acquisition aimed to integrate Vicon's camera systems with IMeasureU's sensors.[3]

On 23 June 2015, IMeasureU launched an Indiegogo campaign seeking to raise US $200,000 to develop a consumer product.[4][5]

See also

References

  1. ^ Small business: Commercialising innovation - Mark Finch, I Measure U NZ Herald
  2. ^ I Measure U to launch Kickstarter campaign for consumer running app NBR
  3. ^ Kiwi tech helps sports superstars recover NZ Herald 2
  4. ^ IMU-Run: Reducing Your Risk of Running Injury indiegogo
  5. ^ Your Business: Wearable tech - Mark Finch, I Measure U NZ Herald